Welcome back to Truth Behind Travel Podcast!

Dolores Semeraro interviews the person leading the conference programme across the the World Travel Market Portfolio, in London and Dubai Brooke Gilbertson.

On today’s conversation we have gone through the digital, the physical, the relevancy and buzz of the conference space, to understand what keeps them going, what makes them successful - a space where people want to go and learn, be inspired, connect and grow - all this in the spirit of innovation, creativity and technology.

WTM London 4-6 November 2025

ATM Dubai 4-7 May 2026

Questions featured in this episode:

1. How is technology affecting the event industry today - what do you keep what do you not keep?

2. What is it that attendees can do at the show that can’t do by themselves?

3. How do you stay above the buzz words?

4. How do you ensure that there is genuine interaction with the content that is being delivered on stage?

5. How do you appeal to a more senior audience, the CEOs the trade show people?

6. stressing the point of DEA - how do you make sure that the conference topics and the trade show attendance are aligned?

7. Travel power theme - how did the concept of the theme came about?

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Flash episode: Dolores Semeraro interviews eco tourism expert on the field Sonja Gottlebe following the political unrest in Madagascar this week - mid October 2025.

Sonja joins Truth Behind Travel Podcast for the second time after her first episode n.79 on Season 4.

On this episode:

- Dolores & Sonja discuss the recent political unrest and its impact on tourism in Madagascar

- Sonja highlights the peaceful Gen Z-inspired protests in October, the rapid digital communication, and the swift departure of key officials.

- The importance of continued tourism to support the destination and urges travelers to rely on personal research and local sources for accurate information.

Contact Sonja here

Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem

Dolores Semeraro interviews Carmen Roberts, BBC travel journalist, international speaker and travel expert on the evolution of travel media and the impact of user-generated content on tourism.

Through the lenses of Carmen's vaste experience in travel journalism, this episode exploresCarmen discusses the shift from traditional media to user-generated content, the rise of influencers, and the challenges of maintaining authenticity while managing tourist behavior.

The concept of cultural appropriation, the role of local communities in shaping travel narratives, and the responsibility of content creators in promoting responsible tourism.

More on Carmen Roberts: https://carmenrobertstravels.com

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Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

As a professional keynote speaker, Dolores’ speaking topics encompass sustainability in tourism, digital marketing and how to identify today’s traveler’s needs through technology and innovation.

5 years ago, Dolores launched her podcast show named ‘Truth Behind Travel Podcast’ where she regularly interviews tourism and travel industry leaders and representatives on how to rebuild the future of travel.

www.doloressemeraro.com

dolores@doloressemeraro.com

Instagram @dolores_semeraro

LinkedIn @dolores.sem