The one about TV Food Ads, AI Marketing Assistants and the film, Monsters Inc - TG131

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:02:50 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:15:59 Content Spotlights

ROGER: The Food Vibe Shift

Waitrose: https://www.retailgazette.co.uk/blog/2026/02/waitrose-campaign-space/

McDonalds: https://creative.salon/articles/work/mcdonald-s-leo-s-uk-all-flavour-no-mess

PASCAL: Lessons and insights from @RogEdwardsTV https://www.youtube.com/@RogEdwardsTV Celebrating recent milestones and good practices about vlogging.

00:36:41 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:43:34 Marketing Tech and Apps

ROGER: It’s all about AI presentations and where it leaves PowerPoint:

Yoodli (The AI Speech Coach): https://yoodli.ai/

Prezent - An App that understands visual storytelling. https://www.prezent.ai/

PASCAL: It’s all about building your AI marketing assistants:

Perplexity.ai https://www.perplexity.ai/ the ultimate research assistants ideal for identifying trends, gathering market intelligence and creating customers personas

NotebookLM by Google https://notebooklm.google/ the impressive marketing ideas engine combining extensive chat functionality and up to 9 creativity AI tools: audio overviews, video overviews, mind map, reports, flash cards, quiz, infographic, slide deck, and data table.

00:53:57 Film Marketing

MONSTERS INC. (2001)

Directed by: Pete Docter

Written by: Andrew Stanton and Daniel Gerson,

Cast: starring the voices of John Goodman, Billy Crystal, Steve Buscemi, James Coburn, Jennifer Tilly, and Mary Gibbs.

Music by: Randy Newman

Tagline: In a city of monsters with no humans called Monstropolis there’s a company, called Monsters, Inc. whose employees gather children’s screams to power the city.

We look at the challenges Pixar faced as they moved away from the familiar and relatable world of Toy Story and A Bug’s Life. The core premise is a factory that harvests children’s screams; without careful framing, that could read as frightening or off-putting for parents of younger kids. How did the marketing work?

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of...

The one about ads on ChatGPT, Brand Visibility on AI and The Running Man - TG130

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:03:52 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:19:33 Content Spotlights

ROGER: OpenAI tipped to launch ads on ChatGPT — and there's already a huge backlash – by Amanda Caswell on Tom’s Guide. https://www.tomsguide.com/ai/openai-tipped-to-launch-ads-on-chatgpt-and-theres-already-a-huge-backlash

PASCAL: Google, Microsoft, and Perplexity share tips on how to boost your brand's visibility in AI searches by Lara O'Reilly and Geoff Weiss for Business Insider: https://www.businessinsider.com/top-geo-tips-ai-search-google-microsoft-perplexity-2025-12

00:33:08 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:40:23 Marketing Tech and Apps

ROGER: It’s all about upgrades

Google "Nano Banana" Pro (Gemini 2.5 Flash Image): https://gemini.google.com/app

Canva Video 2.0 & HTML Email: https://www.canva.com/whats-new

PASCAL: It’s all about reclaiming good content marketing habits

Buffer https://buffer.com/ The platform has become more than a social media management tool with features such as content ideas board, online collaboration, AI assistance, browser extension, visual calendar and even a start page (let’s not forget a very generous free plan)

MeetEdgar https://meetedgar.com/ The perfect platform for marketers with an extensive library of evergreen content. Features include categories, auto-import, AI writing assistant, A/B testing, analytics, integration with Chrome and Canva.

00:50:20 Film Marketing

The Running Man (2025)

Director: Edgar Wright

Writers: Stephen King, Michael Bacall, Edgar Wright

Stars: Glen Powell, Alyssa Benn, Sienna Benn, Josh Brolin, Lee Pace, Jayme Lawson

Tagline: A man joins a game show in which contestants, allowed to flee anywhere in the world, are pursued by "hunters" hired to kill them.

We look at the marketing of the Running Man and the challenges created by a change of marketing lead at the distributor.

About Two Geeks and A Marketing Podcast

Hosted by the...

#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandA

Welcome everyone, this your companion to the full video and audio magazine @twogeeksandamarketingpodcast

Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube as they answer your questions and share practical insights in just 30 minutes!

In this episode:

👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲

Q: I feel like my blog has become bloated and confusing for our website visitors. Can you suggest a simple way to reset and relaunch our blog section?

Roger and Pascal will share why they enjoy blogging so much, the many benefits to individuals and businesses, and their recommended simple steps to review, reset and relaunch your blog section.

🗣️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗖𝗼𝗿𝗻𝗲𝗿

Q: I have been told I need a Speaking page on my website, I have never done this before, what should I include?

Roger and Pascal share ideas about the key elements of your future speaking page, including simple and clever ways to impress and be helpful to event organisers who will be in touch with you.

🍿 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱

Toy Story (1995)

Roger and Pascal have fun looking back at the impact and legacy of the first fully computer-animated feature film released 30 years ago!

Produced by Pixar, when it was still a small and relatively unknown company, the film explores universal themes, such as the tension between old and new (Woody vs. Buzz Lightyear), which metaphorically reflects broader societal and technological changes.

The film’s marketing and merchandise rollout was not aggressively planned from the start. Pixar was primarily focused on creating the film rather than merchandising or theme park tie-ins.

They worked on the Toy Story experience: the storyline, the music, the voices, and the animation of course which was so unique at the time

This led to the ‘perfect’ trailer with all the key elements and the right structure across 90 seconds.

LESSON: marketers and content creators MUST prioritise storytelling and product quality rather than becoming overly focused on marketing tactics or merchandising from the outset.

⏰ Timestamps

0:00 – Introductions & Show Format

2:50 – Segment 1: Marketing Made Simple

11:05 – Segment 2: Speakers Corner

20:25 – Segment 3: Film Marketing Revisited

28:40 – Key Takeaways & Final Comments

👇 Over to you:

Like & subscribe for more expert Q&As and marketing tips

Comment below with your questions or topics for future episodes

Share this episode with colleagues who want to keep their marketing simple and effective

🔗 Useful Links:

Watch more episodes: https://youtu.be/cB-f1VSi9Q8

Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?

Connect with Pascal Fintoni: https://pascalfintoni.com/ @PascalFintoni_on_YouTube

Connect with Roger Edwards: https://rogeredwards.co.uk/services/ @RogEdwardsTV ​