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UGC 101 - Build Your Content Creation Business

UGC 101 - Build Your Content Creation Business

Written by: Nate Flake - UGC Creator & Coach
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About this listen

The podcast about all things User Generated Content! Whether you are a seasoned UGC pro or just starting UGC for the first time, this podcast is for you! You will learn from the best in the business as the guests are all UGC pros.

© 2026 UGC 101 - Build Your Content Creation Business
Episodes
  • "I Don’t Have Time for UGC” ENDS Now (Tool Busy Creators Use) | Brooke Embry, Mom of 3, Co-founder & Creator | EP 53
    May 12 2026

    FREE call - Start UGC and land brand deals with 0 experience: HERE

    Busy does not have to mean stuck. What if there was a system that made UGC actually fit into your life the way it already is, not the life you wish you had?

    Today's guest had to shut down her six-figure photography studio overnight when her daughter was diagnosed with a serious autoimmune disease. With no income and no plan, she had to figure out a way to build her UGC business that worked around her life, not the other way around.

    Nate Flake sits down with Brooke Embry, a mom and co-founder of Creator Desk. You will learn the system she built now lets her film just one or two days a week, and still be present for her family. And why the brands keep coming back.

    Chapters:
    00:02:11 – The Diagnosis That Changed Everything
    00:06:12 – The Biggest Difference Between Amazon and UGC
    00:07:42 – The Creator Who Changed Her Entire Approach
    00:08:47 – The Pitching Strategy That Got Early Replies
    00:10:04 – When UGC Finally Felt Sustainable
    00:16:02 – The Unexpected Opportunities UGC Created
    00:18:05 – The Scheduling Mistake That Nearly Burned Her Out
    00:24:06 – The Red Flag Most New Creators Ignore
    00:31:02 – How She Turns Repeat Clients Into Retainers
    00:42:03 – Why AI Might Actually Help UGC Creators

    They get into the questions new creators are too scared to ask out loud. What do you say to a brand when you can't film for two more weeks? How do you set boundaries without losing the client? When do you stop waiting to be invited into a retainer and just go get one?

    Her answers are practical, honest, and not what most people expect.

    Press play and learn one specific freebie she offers retainer clients that makes brands say yes almost every time.

    Brooke's Portfolio: www.theblissfulbrooke.com

    Sign-up for Creator Desk: www.thecreatordesk.com

    UGC CREATOR CONNECT DALLAS! Join the waitlist here to be notified when tickets become available for UGC Creator Connect in Dallas, Texas -Spring 2027: https://ugcmasteryacademynate.com/waitlist

    Attend this week's FREE UGC webinar and learn how you can start today: https://ugcmasteryacademynate.com/webinarsignup

    MORE FROM NATE FLAKE

    FREE Call: Discover how to start UGC and land brand deals (even with 0 experience): Book a Call Now

    Connect with Nate
    Instagram: @nateflakecreates
    YouTube: UGC 101 Podcast

    Contact / Collabs
    For guest pitches, partnerships, or sponsorship inquiries.
    https://ugcbynate.com/

    UGC 101 is a podcast for creators who want to make real money with user-generated content without a big following, expensive gear, or a background in marketing. Host Nate Flake is a working UGC creator who has partnered with hundreds of brands and built his business from scratch. Each week, he sits down with everyday creators, brand strategists, and freelancers to break down what's actually working in the UGC space right now.

    Show More Show Less
    45 mins
  • Land Brand Deals Fast with THIS Tool | ft. Paula Hlavacek Creator & Co-founder | EP 52
    May 6 2026

    Are you exhausted spending hours hopping between platforms just to find UGC jobs?

    There's a creator who got tired of the same grind and built the solution herself.

    Host Nate Flake sits down with Paula Hlavacek, co-founder of Wovvo and a UGC creator who's been in the game for four years. She's built a platform that pulls opportunities from X, Reddit, Backstage, Coley, Vidova, and more into one dashboard.

    They get into why your X profile is your first impression, and brands are judging it before they ever watch your video. Paula breaks down what a strong profile actually looks like, why your wins need to be framed for brands not other creators, and what skills are quietly separating good UGC creators from great ones.

    Chapters:
    00:04:55 – Burnout From Platform Hopping
    00:05:32 – The WhatsApp Group That Scaled Quietly
    00:06:20 – Turning Free Value Into a Business
    00:07:02 – What is Wovvo?
    00:08:28 – Monetizing an Idea Before It Exists
    00:11:10 – Quitting the Job and Going All In
    00:12:45 – The Effort Most Creators Skip
    00:16:12 – Why Your Profile Is Costing You Deals
    00:18:02 – Posting for Brands vs Creators
    00:20:18 – Content That Actually Converts
    00:23:10 – How Wovvo Finds Opportunities
    00:25:05 – Why Searching Jobs Wastes Time
    00:29:05 – Fixing the Application Process
    00:34:08 – Why Quality Matters More Now
    00:36:02 – Treating Rejection Like Data
    00:41:02 – What’s Coming in Wovvo 3.0

    If you've been stuck in the cycle of applying and hearing nothing back, this episode gets at why. Paula talks through how to evaluate what's not working, how to think like a brand, and why showing up consistently matters more than showing up perfectly.

    Press play and learn how one creator stopped waiting for the right platform and built it herself and what that mindset can do for your UGC career starting today.

    Link to Resources Footnote for Every Podcast

    Join: https://www.wovvo.ai/

    Attend the Live Event June 17th in Vancouver: https://creatorscollab.ca/

    Paula's Socials:

    https://www.instagram.com/thisgirlpppaula/

    https://www.tiktok.com/@thisgirlpppaula

    UGC CREATOR CONNECT DALLAS! Join the waitlist here to be notified when tickets become available for UGC Creator Connect in Dallas, Texas -Spring 2027: https://ugcmasteryacademynate.com/waitlist

    Attend this week's FREE UGC webinar and learn how you can start today: https://ugcmasteryacademynate.com/webinarsignup

    MORE FROM NATE FLAKE

    FREE Call: Discover how to start UGC and land brand deals (even with 0 experience): Book a Call Now

    Connect with Nate
    Instagram: @nateflakecreates
    YouTube: UGC 101 Podcast

    Contact / Collabs
    For guest pitches, partnerships, or sponsorship inquiries.
    https://ugcbynate.com/

    UGC 101 is a podcast for creators who want to make real money with user-generated content without a big following, expensive gear, or a background in marketing. Host Nate Flake is a working UGC creator who has partnered with hundreds of brands and built his business from scratch. Each week, he sits down with everyday creators, brand strategists, and freelancers to break down what's actually working in the UGC space right now.

    Show More Show Less
    44 mins
  • Brands Hired Him BECAUSE of His Accent | ft. Luiz Walters | EP 51
    Apr 29 2026

    What if your accent, your background, or starting from zero actually made you more desirable to brands?

    Host Nate Flake welcomes Luiz Walters, who moved from Brazil with limited resources and turned UGC into a full-time business. How he got there is a story you don’t want to miss.

    He did not grow up dreaming of making brand videos. He came to the US as a camp counselor, worked multiple jobs to stay afloat, and eventually landed the kind of corporate role everyone tells you to want. Then everything changed, and the path that opened up was one he never saw coming.

    If you have ever felt like your accent, your story, or your starting point puts you at a disadvantage, this episode challenges that directly. Luiz shows how those differences can become your edge.

    Chapters:
    00:02:06 – Arriving in the U.S. With No Plan
    00:03:12 – Randomly Sent to Oklahoma
    00:06:02 – Family Pressure and Identity Struggles
    00:08:05 – Leaving Brazil Without a Return Plan
    00:13:02 – Working Two Jobs Just to Survive
    00:14:05 – Finding Love While Struggling
    00:16:08 – Discovering UGC by Accident
    00:18:10 – First Big Deal Changes Everything
    00:21:52 – Deciding to Go All In on UGC
    00:22:45 – Learning Pitching and Taking Action
    00:25:18 – Learning Negotiation and Follow-Up
    00:26:05 – Getting Laid Off at the Right Time
    00:29:38 – Turning an Accent Into an Advantage
    00:34:18 – Becoming a UGC Coach
    00:37:05 – Why Brands Will Hire You

    Luiz gets honest about the moments that almost stopped him before he ever got started. You will hear what it actually looks like to rebuild confidence, step away when needed, and come back with more clarity.

    There is a moment toward the end of this conversation that reframes how you think about consistency and results. It is worth sticking around for.

    Press play and learn from someone who bet on himself and made it work.

    Work with Luiz: https://ugcluizwalters.my.canva.site

    UGC CREATOR CONNECT DALLAS! Join the waitlist here to be notified when tickets become available for UGC Creator Connect in Dallas, Texas -Spring 2027: https://ugcmasteryacademynate.com/waitlist

    Attend this week's FREE UGC webinar and learn how you can start today: https://ugcmasteryacademynate.com/webinarsignup

    MORE FROM NATE FLAKE

    FREE Call: Discover how to start UGC and land brand deals (even with 0 experience): Book a Call Now

    Connect with Nate
    Instagram: @nateflakecreates
    YouTube: UGC 101 Podcast

    Contact / Collabs
    For guest pitches, partnerships, or sponsorship inquiries.
    https://ugcbynate.com/

    UGC 101 is a podcast for creators who want to make real money with user-generated content without a big following, expensive gear, or a background in marketing. Host Nate Flake is a working UGC creator who has partnered with hundreds of brands and built his business from scratch. Each week, he sits down with everyday creators, brand strategists, and freelancers to break down what's actually working in the UGC space right now.

    Show More Show Less
    40 mins
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