The UI Sports SalesCast, presented by the University of Iowa Sport and Recreation Management program, is a series of in-depth conversations with program alums and sports industry executives on ticket sales and revenue generation to prepare our students for their careers.

Hosted by Charlie Taylor, an adjunct lecturer, and 20+ year sports industry veteran, the SalesCast covers all topics of professional and collegiate athletics ticket sales and the different forms of revenue generation to give our students a real-life look at the industry they are preparing to enter.

Welcome to Ep. 5 of the UI Sports Sales Cast with Charlie Taylor of the UI Sport and Recreation Management Program. In this episode, Charlie welcomes Nick Richardson, vice president of ticket retention and new business development with the Texas Rangers. This in-depth conversation ranges from what it looks like behind the scenes of the Rangers sales staff to ticket renewals and dives into his passion for sales over his 19-year career with the club. This fantastic conversation for all #SalesHawks to view to understand not only what it takes for success in our industry but also in life. Thanks to Nick for his time and insights! 00:00 Intro 01:35 Welcome Nick 02:20 A look behind the scenes of the Rangers ticket operation. 07:40 Relationships in ticket sales 09:43 Nick’s career path with the Rangers 16:14 How to approach your career. 18:42 The nuts and bolts: Renewals 25:00 The passion for building relationships in ticket sales 27:53 One thing you need to know to enter the sports ticket sales business 29:41 What it takes to be on the Texas Rangers sales team 37:44 Thank you, Nick, and the last word.

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