Bryan Reimer, Ph.D., is a Research Scientist in the MIT Center for Transportation and Logistics and co-author of the book "How to Make AI Useful: Moving Beyond the Hype to Real Progress in Business, Society and Life." Bryan discusses AI's current trajectory, its impact on transportation, jobs, creativity, and other areas of life. He discusses how to harness AI as a useful tool to fully realise AI's potential in a safe manner.

Every year the Consumer Electronics Show in Las Vegas provides a glimpse into the strategies of automakers and suppliers. Derek walked the show floor to assess where the automotive world is headed. Join us as we discuss AI, new in-cabin experiences, Derek's robotaxi ride, and what was missing from this year's show. In Condensed Soup, Chris and Derek share their personal CES hacks.

Happy New Year! The stereotypical New Year's resolution is to work off all the weight gained over the holiday season, so in this first episode of 2026 it seemed appropriate to revisit the UX of fitness tech. We covered this topic back during the pandemic, so we look at how things have changed since then and where it still falls short. In Condensed Soup, we share our favourite sporting/fitness accomplishments.

As the holidays are upon us, it seems fitting to talk about one of the popular presents young people especially will be asking for: games. Join us on the last episode for 2025 as we discuss how UX research for gaming differs from other industries, how gaming UX has changed over the years, future trends, and most importantly, what games we are all playing at the moment.

In this extended episode of UX Soup, we talk with Professor Gary Burnett from Loughborough University, who is a pioneer in the use of immersive technology, especially social virtual reality, as a means to engage and teach Higher Education students in new and meaningful ways. We talk with Gary about two recently published research articles: one on hologram teachers and the other on utilising virtual worlds for team-building exercises.

The first instalment of Spilt Soup, which breaks down UX reasons for spectacular product and service failures. Where better to start than Quibi? In 2020 Quibi was launched with massive financial backing as a streaming service to compete with Netflix and other video streaming platforms. But after only 8 months it was gone. We analyse what went wrong from a UX perspective and lessons that can be learned.

In Condensed Soup we discuss our biggest UX research wins.

A recent study out of Dongchedi in China evaluated how effectively 36 cars handled 15 obstacles in both highway and urban settings. We discuss the results of the study, the strengths and weaknesses of it, and what it means for safety and human factors in the design of these systems. In Condensed Soup, we share our most proudest or most memorable research findings.

In this episode, we discuss fake people. No, not people who pretend to be somebody they're not, but true fake people and their potential use in UX research. AI-powered participants? AI researchers? There are companies creating these fake participants for usage in product and market research, and we discuss the pros and cons. Then we contemplate other use cases for fake people, and Oprah and ABBA become involved. In Condensed Soup, we tell the one thing we would want our own fake double to carry out.