Ugly Babies
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About this listen
In this episode of Solo in the Shop, Ronald dives into website feedback, user behavior, and how a tool called Ugly Baby (UglyBaby.io) helped him spot and fix real-world issues with his landing page. From pricing transparency to building a better "Build Yours" page, this is a behind-the-scenes look at improving the customer experience for high-end custom furniture. You'll also hear thoughts on real user testing vs. flattery, why your site might look better than it performs, and what Ronald changed to help more visitors become buyers.
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