Join Parker Nash and Anna Rooke, CMO and Co-founder of Akasha Superfoods, for a deep dive into health, wellness, and organic growth. Anna shares her journey with sea moss, from making gels in her kitchen to becoming a category creator on retail shelves. This episode is a masterclass in using short-form video to overcome low product awareness and dominate a new market without spending a dollar on paid ads.

What was covered:

• The challenge of creating a shelf-stable product
• Why Akasha's initial target audience hypothesis was wrong
• Anna's organic growth strategy
• How to create irresistible storytelling videos
• Why TikTok Shop is the new QVC and how to succeed on the platform
• Lightning Round: Fun facts about Sea Moss, health hacks, and advice for founders

Akasha Superfoods Links:

Website: https://www.akashasuperfoods.com

Instagram: https://www.instagram.com/akashasuperfoods/?hl=en

TikTok: https://www.tiktok.com/@akashasuperfoods

Parker Nash Links:

Website: parkertnash.com

LinkedIn: Parker Nash

Today on the show, we have Garrett Peters, the co-founder and CEO of Duncan and Stone Paper Company. Duncan and Stone specializes in beautifully designed, keepsake notebooks and journals featuring simple guided prompts to easily capture important life moments. Garrett shares the company's journey, from its 2020 launch with a handful of items to its current portfolio of over 50 products.

Garrett discusses the challenge of building a brand and audience primarily on a platform like Amazon and the strategic shift they made toward their own website to foster customer engagement through email and social media. He also emphasizes the critical role of product quality, timeless design, and a thoughtful customer experience in building a loyal customer base and driving organic growth.

What we covered:

• The Launch and Hero Products
• The Shift from Amazon to Direct-to-Consumer
• Product Design Philosophy and Delivering a Great Customer Experience
• Q4 Holiday Sales Strategy: Making One Simple, Clear Offer
• The Importance of Clarity in Product Offerings

Duncan and Stone Links:

Duncan and Stone Links: Website: https://www.duncanandstone.com

Instagram: https://www.instagram.com/duncanandstone/

Facebook: https://www.facebook.com/DuncanandStone

TikTok: https://www.tiktok.com/@duncanandstone

Parker Nash Links:

Website: parkertnash.com

LinkedIn: Parker Nash

Join Parker Nash in a conversation with Maddie Steitz, the founder and CEO of Maddie's Natural Sweetener. Maddie shares her uplifting journey from working as an assistant to launching her own company, driven by a passion for baking and a commitment to creating a truly healthy alternative.

Maddie discusses the inspiration behind developing a healthier, natural sweetener that avoids the pitfalls of current market options, such as artificial ingredients and excessive calories. Her product offers a unique, guilt-free indulgence, featuring a proprietary blend of stevia, monk fruit, and other natural ingredients.

What was covered:

• The Entrepreneurial Shift
• Product Science & Manufacturing Challenges
• Vision for Guilt-Free Treats
• Marketing & Retail Expansion Strategy

Maddie’s Natural Sweetener Links:
Website: https://www.maddiesnaturalsweetener.com
Instagram: https://www.instagram.com/maddiesnaturalsweetener

Parker Nash Links:
Website: parkertnash.com
LinkedIn: Parker Nash