Your website isn’t a brochure. It’s your 24/7 sales rep and the place where all your “demand gen work” gets tested. In this episode, Jasper Degreef, Jasper Hissink and Ted van den Berg break down what a B2B SaaS website is actually supposed to do (capture demand, educate buyers and qualify you as much as them), why “optimize for conversions” often backfires, and how to build a V1 that ships fast without turning into a 6-month rebrand project. We cover homepage essentials, how social proof should look in 2026, and when Webflow vs. HubSpot CMS vs. Framer actually makes sense.

If buyers keep comparing you on features and price, you haven’t claimed a market position. In this episode, Jasper de Greef, Jasper Hissink and Ted van den Berg break down what positioning really is (and what it’s not), how to define who you’re for / what you replace / why you win and how to turn that into messaging your whole company can consistently repeat. Plus, we’ll cover the common traps like hiding behind “increase revenue” goals, mistaking a tagline for strategy or turning positioning into a never-ending exercise.

Your customers are already telling you what to do. Most teams just aren’t listening. In this episode, Jasper Degreef, Jasper Hissink, and Ted van den Berg break down how to get real intel on pains, buying triggers, decision psychology, and the language customers actually use. We cover how to make customer research a continuous habit (not a one-off project) and why skipping it leads to vanilla messaging, wasted channels and marketing the wrong problem… then acting surprised when nobody cares.