In this episode of Unfiltered Finance, Ron Geffner and John D’Agostino sit down with Natalia Karayaneva, founder and CEO of Propy, to explore how AI, blockchain, and smart contracts are transforming one of the world’s most outdated industries: real estate.
Natalia explains why real estate is still slow, expensive, and fragmented—and how Proppy is using AI agents, tokenization, and automated escrow to reduce friction, increase liquidity, and lower transaction costs that quietly eat up nearly 10% of a home’s value every time it changes hands.
The conversation dives deep into housing affordability, human resistance to innovation, the future of real estate professionals, crypto vs. fiat transactions, stablecoins, government registries, and why real estate may be the last major asset class to truly go digital.
🏠 Topics Covered:
Why real estate hasn’t innovated like other industries
How AI agents are replacing manual escrow processes
Tokenized real estate and smart contract settlements
Housing affordability and the hidden cost of transactions
Blockchain vs. legacy county registry systems
Crypto and stablecoin home purchases
Roll-up strategies for modernizing title companies
The future of brokers, escrow officers, and real estate jobs
Centralization vs. decentralization in crypto adoption
If you’re interested in real estate, AI, crypto, fintech, or the future of housing, this episode is a must-listen.
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