Ever wonder what it takes to transform your creative hustle into a true business? Join Charlie as she reveals the game-changing mindset shift from solo content creator to CEO of your brand. Discover how defining your values, diversifying your income, outsourcing with intention, and tracking your progress can help you beat burnout and scale your influence. Step into leadership and start running your brand like the thriving business it deserves to be.

Key Timestamps:

(0:00) - Becoming the CEO of Your Brand.

(01:04) – Understanding the power of clarity.

(01:55) – Defining What Your Brand Stands.

(02:30) – What Makes Your Brand Scalable.

(03:31) – Valuing Your Time Through Systems And Programmes.

(04:16) – Extending Your Capacity To Save You Valuable Time.

(05:45) – Reality Check: Gaining Freedom And Capacity.

(06:17) - Steps To Action: Reflection And Taking Accountability.

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https://www.oacmarketing.co.uk/unfilteredinfluence

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Find out more about OAC:

Website: oacmarketing.co.uk

Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/

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Connect with our host:

Instagram: https://www.instagram.com/overatcharlies/

LinkedIn: https://www.linkedin.com/in/charlie-hobbis/

Unlock the secrets to securing repeat brand deals and building long-term partnerships as a creator!

In this episode, Charlie breaks down why one off campaigns aren’t enough, reveals the most common mistakes after content goes live, and shares proven strategies for staying on a brand’s radar.

Discover how to follow up, add extra value, communicate with impact, and transform your campaigns into a thriving, sustainable career. Perfect for creators looking to level up their collaborations and grow lasting relationships with their favorite brands!

Key Timestamps:

(00:44) - Why Follow-Up Is Your Secret Weapon.

(02:35) - Making It Easy For Brands To Say “Yes” Again.

(03:21) - The Importance Of Precision And Communication.

(04:36) - Adding Extra Value: Go Beyond the Brief.

(05:47) - Reporting Back: Sharing Results & Suggesting Next Steps.

(06:34) - Building Relationships: Stay on a Brand’s Radar.

(07:35) - Content Leverage: Cross-Posting, Usage Rights & Whitelisting.

(09:29) - Securing Stability: Why Repeat Work Sets You Apart.

(10:25) – Final Checklist & Takeaways.

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https://www.oacmarketing.co.uk/unfilteredinfluence

Follow us on Instagram:

Instagram: https://www.instagram.com/unfilteredinfluencepodcast/

Find out more about OAC:

Website: oacmarketing.co.uk

Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/

FREE RESOURCES: https://www.oacmarketing.co.uk/store

Connect with our host:

Instagram: https://www.instagram.com/overatcharlies/

LinkedIn: https://www.linkedin.com/in/charlie-hobbis/

Think influencing is just snapping photos and posting stories? Think again! This week we reveal the untold story of what it really takes to succeed as an influencer.

From pitching to brands and managing creative approvals, this episode pulls back the curtain on the systems, challenges, and strategy required to build and monetise a personal brand.

Whether you’re a seasoned creator, an industry newcomer, or just curious about the billion-dollar creator economy, you’ll leave with practical takeaways, inspiration, and a new respect for the hustle behind the scenes.

Key Timestamps:

(00:00) – Setting the Stage: Why Influencing is Serious Business

(01:10) – Pitching & Negotiating with Brands

(03:00) – Creative Brainstorming & Content Creation

(05:00) – Navigating Approval Stages

(07:00) – Scheduling Posts, Communication & Structive

(08:30) – Juggling Multiple Campaigns & Avoiding Burnout

(09:22) – Building Systems and Processes that Scale

(12:00) – Pro Tips: Organizing, Earning & Structuring for Success

(13:30) – Final Advice: Freedom Through Structure

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https://www.oacmarketing.co.uk/unfilteredinfluence

Follow us on Instagram:

Instagram: https://www.instagram.com/unfilteredinfluencepodcast/

Find out more about OAC:

Website: oacmarketing.co.uk

Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/

FREE RESOURCES: https://www.oacmarketing.co.uk/store

Connect with our host:

Instagram: https://www.instagram.com/overatcharlies/

LinkedIn: https://www.linkedin.com/in/charlie-hobbis/

In this episode of Unfiltered Influence, host Charlie Hobbis unpacks the real numbers behind what creators can earn and should be earning in the booming influencer economy. We dive deep into how brands determine value, the metrics that matter (including CPM, reach, and conversion rates), and why most creators are undercharging for their impact.

Charlie shares insider benchmarks, actionable strategies for auditing your pricing, and tips for communicating your worth to brands. Whether you’re a seasoned influencer or just getting started, this episode is packed with insights to help you monetise your content confidently and fairly.

Key Timestamps

(01:10) – The Economic Impact of the Creator Economy

(02:00) – Real Pay: Earnings Examples in Influencing

(03:00) – How Brands Value Content: CPM & Metrics Explained

(04:30) – Key Performance Benchmarks & What Brands Look For

(06:00) – Pricing Models: Flat Fee, CPM, Performance-Based, and Exclusivity

(07:30) – Common Pitfalls and How to Avoid Undercharging

(08:20) – Action Steps: Auditing Your Pricing & Communicating Value

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https://www.oacmarketing.co.uk/unfilteredinfluence

Follow us on Instagram:

Instagram: https://www.instagram.com/unfilteredinfluencepodcast/

Find out more about OAC:

Website: oacmarketing.co.uk

Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/

FREE RESOURCES: https://www.oacmarketing.co.uk/store

Connect with our host:

Instagram: https://www.instagram.com/overatcharlies/

LinkedIn: https://www.linkedin.com/in/charlie-hobbis/

In this eye-opening episode of Unfiltered Influence, dive deep into the controversial world of gifted collaborations. Learn why creators should stop accepting unpaid work, understand the true value of your content, and discover alternative strategies to build your portfolio and monetise your influence.

Key Timestamps:

(00:00) Introduction: UK Creator Economy Stats and Industry Overview

(01:30) What Are Gifted Collaborations? Breaking Down the Unpaid Work Model

(04:15) The Hidden Costs: Why Free Products Don't Build Your Business

(06:45) Alternative Strategies: Affiliate Schemes and User-Generated Content (UGC)

(09:20) Navigating Brand Negotiations: Setting Professional Boundaries

(11:05) PR vs. Gifted Collaborations: Understanding the Difference

(12:30) Practical Negotiation Tactics for Creators

(13:15) Episode Conclusion: Knowing Your Worth and Changing the Industry Standard

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https://www.oacmarketing.co.uk/unfilteredinfluence

Follow us on Instagram:

Instagram: https://www.instagram.com/unfilteredinfluencepodcast/

Find out more about OAC:

Website: oacmarketing.co.uk

Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/

FREE RESOURCES: https://www.oacmarketing.co.uk/store

Connect with our host:

Instagram: https://www.instagram.com/overatcharlies/

LinkedIn: https://www.linkedin.com/in/charlie-hobbis/

Feeling frustrated with low social media reach? In this episode, Charlie Hobbis breaks down the mysterious algorithm, revealing practical strategies to help creators and influencers optimise their content. Learn how to understand platform algorithms, create engaging content, and dramatically improve your digital presence. Perfect for aspiring and established content creators looking to level up their social media game.

Key Timestamps:

(04:40) Understanding the Algorithm Basics

(07:30) Three Key Metrics from Instagram's Head

(08:45) Common Content Creation Mistakes

(12:28) The REACH Framework Explained

(15:30) Case Study: Creator's Reach Challenges

(18:09) Episode Conclusion and Call to Action

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https://www.oacmarketing.co.uk/unfilteredinfluence

Follow us on Instagram:

Instagram: https://www.instagram.com/unfilteredinfluencepodcast/

Find out more about OAC:

Website: oacmarketing.co.uk

Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/

FREE RESOURCES: https://www.oacmarketing.co.uk/store

Connect with our host:

Instagram: https://www.instagram.com/overatcharlies/

LinkedIn: https://www.linkedin.com/in/charlie-hobbis/

In a world where AI can generate content at lightning speed, how do you make your personal brand truly stand out? Join Charlie as she unpacks insights from marketing expert Daniel Priestley about the critical importance of authentic personal branding in an era of AI-generated content. Learn why your unique story, experiences, and personality are your most powerful marketing tools.

Podcast Timestamps:

(02:41) - AI Content Generation and Trust Challenges

(05:00) - Defining Personal Brand and Its Value

(07:56) - Overcoming Personal Branding Objections

(10:00) - Why Human Connection Trumps AI Content

(15:00) - Founders as Unique Marketing Assets

(17:37) - Closing Thoughts on Personal Branding in the AI Era

Key Themes:

• Rise of AI content generation
• Importance of authentic personal storytelling
• Building trust in a digital landscape
• Differentiating yourself beyond AI-generated content
• Personal brand as a leadership tool

CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️

https://www.oacmarketing.co.uk/unfilteredinfluence

Follow us on Instagram:

Instagram: https://www.instagram.com/unfilteredinfluencepodcast/

Find out more about OAC:

Website: oacmarketing.co.uk

Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/

FREE RESOURCES: https://www.oacmarketing.co.uk/store

Connect with our host:

Instagram: https://www.instagram.com/overatcharlies/

LinkedIn: https://www.linkedin.com/in/charlie-hobbis/

In this episode of Unfiltered Influence, Charlie breaks down the critical shifts happening in the creator economy. Learn why chasing trends is no longer enough, how to develop truly original content, and why brands don't care about how fast your account is growing.

Key Timestamps:

(01:40) - Changing Influencer Landscape Discussion

(05:40) - Content Strategy and Original Content

(10:20) - Value Audit Checklist

(15:40) - Creator Case Studies

(23:37) - Final Wrap-up and Creator Clinic Q&A

Key Topics Covered:

• Content landscape changes
• The death of trends on social media
• Original content strategies
• Audience engagement techniques
• Brand collaboration insights

CREATOR CLINIC - LEAVE US A VOICENOTE 🎙️

https://www.oacmarketing.co.uk/unfilteredinfluence

Follow us on Instagram:

Instagram: https://www.instagram.com/unfilteredinfluencepodcast/

Find out more about OAC:

Website: oacmarketing.co.uk

Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/

FREE RESOURCES: https://www.oacmarketing.co.uk/store

Connect with our host:

Instagram: https://www.instagram.com/overatcharlies/

LinkedIn: https://www.linkedin.com/in/charlie-hobbis/