Welcome back to Unlocking Real Estate, where we pull back the curtain on what really happens in today’s property market. I’m your host, RJ Hernandez, and in this episode, we’re going deep on the anatomy of a deal—from that first spark of an opportunity all the way to a signed contract and keys in hand.
Have you ever wondered how professionals spot deals, structure them, and avoid disasters? Today, we’ll break it all down—step by step—and share stories from the trenches.
SEGMENT 1: FINDING THE DEAL Every great deal starts with a lead. But where do they really come from?
· MLS listings and on-market properties
· Off-market deals via networking, wholesalers, or direct outreach
· Data mining and driving for dollars
· Building a referral network
SEGMENT 2: DUE DILIGENCE DEEP DIVE Once you’ve found a potential property, due diligence begins. This is where real estate fortunes are made—or lost.
· Title search, liens, and encumbrances
· Physical inspections: roof, foundation, major systems
· Zoning and land use
· Environmental checks (soil, flood, fire)
· Market comps and rent analysis
SEGMENT 3: NEGOTIATION & CONTRACTS Now, it’s time to negotiate. Price matters, but so do terms:
· Contingencies (inspection, appraisal, financing)
· Earnest money and escrow
· Creative clauses—seller carry, assignment, inspection windows
· Working with or around agents
SEGMENT 4: FINANCING THE DEAL How you fund the purchase can mean the difference between success and a cash crunch:
· Conventional loans, bridge loans, and hard money
· Raising capital—partners, syndications, private equity
· The importance of timeline alignment: do your funds match your escrow and build-out?
SEGMENT 5: CLOSING & LESSONS LEARNED The last mile: closing. But don’t pop the champagne until the funds have cleared and the deed is recorded.
· Final walk-throughs
· Closing statements
· Wire fraud and last-minute disasters
· The emotional rollercoaster of closing day
That’s the anatomy of a deal—lead, diligence, negotiate, finance, and close. Whether you’re a newbie or a seasoned pro, mastering these steps is key to success in real estate.
Have questions? Want your deal featured on a future episode? Reach out via our website or social channels. Next week, we’re talking creative financing in a rising rate world—don’t miss it.
Subscribe, share, and keep unlocking your next opportunity!