In this episode of Unreasonable, Josh Martino sits down with John Baker, whose life and career have been shaped by a deep sense of responsibility and a commitment to the broader good. Baker traces his story back to the personal sacrifice his father made serving the country during World War II — a legacy that carried forward into his own sense of duty. He reflects on growing Florida Rock into a successful business through daring decisions and nail-biting margins, and later on his steady leadership during the JEA scandal, helping to right the ship at a pivotal moment for Jacksonville. Deeply committed to providing opportunity to others, Baker shares how listening to community leaders led him to confront racial inequality and make a promise to pursue meaningful change through education. Across every chapter of his journey, one defining trait comes through: John Baker is a relentless force for principled leadership.

Full video on YouTube.com/@UnreasonableJacksonville

Host: Josh Martino

Video and Audio Production: Nimble Creative Services

Artwork: Basis

In this episode of Unreasonable, Josh Martino sits down with Donna Orender — trailblazing athlete, visionary sports executive, and unwavering advocate for women and girls. Orender reflects on her path from a standout professional basketball player in New York to pioneering roles at the PGA Tour and later as President of the WNBA, before returning to Jacksonville to found Generation W. She also shares her latest bold venture: the UpShot League, a new professional basketball league launching in Jacksonville in partnership with fellow Civic Council member Andy Kaufmann. Through it all, Orender returns to the themes that have guided her — asking why, pushing beyond perceived limits, and seizing every opportunity to lift others along the way.

Full video on YouTube.com/@UnreasonableJacksonville

Host: Josh Martino

Video and Audio Production: Nimble Creative Services

Artwork: Basis

In this episode of Unreasonable, Josh Martino sits down with David Miller — a bold thinker and relentless builder whose ideas have reshaped industries and communities alike. Miller traces his journey from a moment of unexpected, life-altering news in college to the innovative approach he and his brother brought to the insurance world, leading to their company, Brightway, being named the #1 franchise to buy by Forbes. He also reflects on his forward-looking commitment to transformative initiatives like the Emerald Trail. Through it all, Miller challenges us to lean into strengths rather than deficits and to build with the long view in mind — a reminder that meaningful progress starts with a clear vision and the courage to pursue it.

Full video on YouTube.com/@UnreasonableJacksonville

Host: Josh Martino

Video and Audio Production: Nimble Creative Services

Artwork: Basis