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Unsensible - The Asian Startup Podcast

Unsensible - The Asian Startup Podcast

Written by: Unsensible
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About this listen

BRAVE SOULS WANTED.
Failure almost certain. Attempting is unwise.
Far east adventure. Success is changing the world.

Join us on the Unsensible podcast where we talk to the Asian startups and their ecosystem partners who are intent on changing the world.

© 2024 Unsensible
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • David Wang on building the Future of Open Loyalty at HeyMax
    Nov 14 2025

    What if all your loyalty points, credit card deals, and travel rewards lived in one open ecosystem, built around you instead of the banks?

    In this episode, we talk to David Wang, founder of Krip, Hong Kong’s first centralised credit card deals platform, now part of HeyMax, the Singapore-based startup redefining loyalty across Asia.

    David shares how recognising just how much value gets lost in everyday spending led him to build Krip, a platform that helped Hongkongers spend smarter and ultimately drew the attention of HeyMax. In this conversation, he reflects on building a startup from scratch, navigating its acquisition, and finding new purpose leading the next phase of growth, all while reshaping how loyalty and rewards actually work.

    What You’ll Learn:

    • How Krip became one of Hong Kong’s standout fintech success stories
    • Why HeyMax’s “open loyalty” model could change how you earn and spend rewards
    • What founders should know before considering an acquisition
    • The emotional reality of entrepreneurship, how to balance the highs and lows
    • Where travel, tech, and loyalty are converging next in Asia
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    36 mins
  • Priyanka Aggarwal | 9 in 10 women suffer silently. She built an app to fix it
    Oct 27 2025

    Women don't understand their own physiology - not by accident, but by design. It won't make money to educate them about simple changes that could improve their health. So the system keeps them suffering in silence. Pri Aggarwal is breaking that cycle.

    After leaving a stellar corporate career at top multinational corporations across Asia-Pacific, the Wharton scholar founded Aura Fem Health, a holistic women's wellness platform, challenging 2,000 years of systemic negligence in healthcare. With 84% of women feeling unheard by healthcare professionals, Pri is building a safe space where ancient holistic practices meet modern science breakthroughs to serve the 9 out of 10 women silently suffering.

    In this episode, Pri shares her deeply personal journey from experiencing shrinking menstrual cycles and severe PMS while climbing the corporate ladder, to discovering that simple lifestyle shifts (not birth control pills or being told to "Shut up!”) could transform her health.

    We discuss the unexpected parallels between startup life and motherhood , the crucial need for balance over burnout, and the practical marketing and commercial rigour her corporate background provided in these early days.

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    40 mins
  • Colin Hong | DeepTranslate: How niche AI beats Google at finance translations
    Sep 9 2025

    AI can translate your IPO or ESG report—but can it do it right? Colin Hong, Co-Founder of DeepTranslate, reveals how his Hong Kong startup outperforms Google Translate and ChatGPT in the most high-stakes corner of translation: finance and legal compliance.

    In this episode, we cover:

    • Why niche AI is the only way to beat Big Tech
    • The hidden 20% translation gap that LLMs miss
    • How data compliance fears hold back corporate AI adoption
    • Cashflow discipline and hard lessons from startup life
    • Building a team with two PhD co-founders (and why the “sales guy” matters)
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    29 mins
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