Welcome to another episode of The Unstoppable Latina Show! In this episode, we’re diving deep into the importance of building both your business and personal brand as an entrepreneur. I’ll break down why these two go hand-in-hand and share actionable steps to make it happen. We’ve also got some juicy business chisme about recent acquisitions of Latina-owned and women-led businesses, plus I’ll give you a quick update on my upcoming marketing workshop series and my struggles with asking for help (because, let’s be real, we’ve all been there!).

Tune in as I share insights about balancing your personal and business brands, understanding your business stage, and creating content pillars that make you unforgettable. Plus, you’ll hear some personal updates about my journey to writing a book and taking the Marketing Blueprint Series on tour.

Takeaways from Today’s Episode:

• Your personal and business brands are interconnected: People invest in stories, so building both is key to attracting dream clients and opportunities.
• Know your business stage: Whether you’re launching, growing, or scaling, your stage determines how you invest time and money in branding.
• Define what you stand for: Create three content pillars—industry expertise, your unique approach, and your purpose—to make your brand clear and memorable.
• Share your story strategically: Focus on platforms and collaborations where your dream clients and opportunities hang out, not everywhere.
• Delegate to elevate: You don’t have to do it all—hire experts to execute your vision so you can focus on being the CEO of your business.

• [00:01:23] - Marketing Homework Recap: Creating Demand, Converting Demand, and Building Brand Loyalty
• [00:04:38] - Business Chisme: Acquisitions of Poppy, The Skimm, We All Grow Latina, and Carol’s Daughter
• [00:13:18] - Main Topic: Should You Focus on Your Business or Personal Brand?
• [00:19:32] - Three Steps to Build Your Business and Personal Brand

Thanks for hanging out with me today! As always, send your questions to podcast@unstoppablelatina.com and tag me on social media @unstoppable_latina. Don’t forget to subscribe and leave a review if you love the show—I can’t wait to hear what you think!

The Unstoppable Latina Show - Episode #2: What Mistakes Are Keeping Your Business Invisible and How Can You Fix Them

Hey Friend!

Welcome to another episode of The Unstoppable Latina Show! In this episode, we tackle the mistakes that might keep your business invisible and how to fix them with actionable marketing strategies. I’m thrilled to celebrate Rosalie from Portco Consulting and her new book, Build a Beautiful Business: Becoming Friends with Risk to Grow, Scale, and Impact. Tune in as I share insights about aligning your business goals with marketing tactics, navigating tariffs and their impact on small businesses, and spotlighting some fantastic grant opportunities. Plus, I’ll dive into a little business chisme—like Alexis Ohanian’s bid to buy TikTok US—and share personal updates about my vow renewal and upcoming in-person event.

Takeaways from Today’s Episode:

• Set Clear Business Goals: Define specific goals (e.g., improving customer service or launching a new product) and connect them to your marketing strategy to boost visibility.
• Organize Marketing Activities: Categorize your efforts into creating demand (awareness), converting demand (sales), and building brand loyalty (repeat customers) for focused growth.
• Tariffs Impact Everyone: Even service-based businesses feel the ripple effects of tariffs through increased costs—communicate changes transparently with clients.
• Leverage Returning Clients: Studies show a 60-70% conversion rate for existing customers versus 5-20% for new ones—prioritize brand loyalty tactics like referral programs.
• Grant Opportunities Await: Check out three grants due March 28th—up to $5,000 for your business—details in the newsletter at unstoppablelatina.com/newsletter.

• [00:00:00] - Welcome & Community Vibes
• [00:05:03] - Business Chisme: TikTok Bid & Tariff Updates
• [00:20:11] - Grant Spotlight: Free Money for Your Business
• [00:24:17] - Why Your Business Is Invisible & How to Fix It
• [00:38:48] - Listener Challenge + Personal Updates

Thanks for hanging out with me today! As always, send your questions to podcast@unstoppablelatina.com and tag me on social media @unstoppable_latina. Don’t forget to subscribe and leave a review if you’re loving the show—I can’t wait to hear what you think!

Welcome to the very first episode of The Unstoppable Latina Show! Today, we’re diving into some real talk about delegating your marketing and knowing when to let go of certain tasks to scale your business. I’m also sharing a little business chisme about hidden fees that can drain your hard-earned money, and I’ll fill you in on the latest marketing trends you need to know for 2025. Plus, I’ll talk about my journey navigating personal growth and why community support is everything.

Takeaways from Today’s Episode:

• Delegating your marketing tasks is crucial for growth, but knowing when to do it can be tricky.
• Small businesses are often hit with hidden fees—stay aware and protect your profits!
• AI tools can be powerful, but it’s all about using them the right way (without losing authenticity).
• Community support and personal growth are huge keys to long-term success.

• 09:46 - Navigating Entrepreneurship and Community
• 17:41 - Hidden Fees Impacting Small Businesses
• 23:26 - Mastering AI Prompts for Business Success
• 28:21 - When to Delegate Your Marketing Efforts
• 40:44 - Marketing Bootcamp and Book Updates

Thanks for hanging out with me today! As always, share your thoughts at podcast@unstoppablelatina.com and tag me on social media @unstoppable_latina. Don’t forget to subscribe and leave a review if you’re loving the show—I can’t wait to hear what you think!