In the season three finale of Untamed Social, host Laney Goff pulls together the five most important lessons from a year of conversations with brand strategists, creators, and social media experts.

From why “good content” is no longer enough, to how your brand voice might be holding you back, this episode unpacks the shifts every marketer needs to understand before heading into 2026. You’ll hear why sameness is the real enemy of growth, how to build systems that fuel idea generation, and why audience signals—not gut feelings—should guide your strategy.

Laney also breaks down the critical difference between brand strategy and social media strategy, with real-world examples from brands like Nike, Duolingo, Scrub Daddy, and The Washington Post.

If you’re ready to stop blending in and start creating content that resonates, this episode is your roadmap. Let’s make 2026 the year your content finally hits.

Sometimes all it takes is ONE focused day. Our consulting bootcamps target the exact area slowing your growth—planning, content, or clarity—so you can finally move forward with confidence.

Details: https://strellasocialmedia.com/social-media-bootcamp/

Not all social media platforms are created equal—and treating them like they are is one of the biggest mistakes brands make. In this episode of Untamed Social, host Laney Goff sits down with Ella Gunnell, Creative Manager at Strella Social Media, to unpack how to choose the right platforms for your brand and how to adapt your content so it actually resonates.

Laney and Ella dive into:

• How to evaluate where your audience really is (and how they consume content)
• Why sustainability and enjoyment matter in content creation
• The key differences between Instagram Reels and TikTok videos
• How Facebook still drives results through ads, groups, and communities
• What works best on LinkedIn for thought leadership and personal branding
• When X (Twitter) makes sense—and when it doesn’t
• What to do when a platform you’ve invested in starts to shift or fade

If you’ve ever felt overwhelmed by the pressure to “be everywhere,” this conversation will help you focus on showing up with intention, not exhaustion.

👉 Want to take your strategy further? Learn more about our consulting bootcamps here: https://strellasocialmedia.com/social-media-bootcamp/

Let's be honest: if your social media strategy involves posting whenever you remember or panic-scrolling at 4 PM on a Tuesday, wondering what to share, you're not alone. But you're also not getting the results you want.

In this episode, host Laney Goff sits down with Rachel Strella, founder of the 15-year-old agency Strella Social Media, to break down exactly why consistency matters more than algorithms, shadow bans, or trending audio—and more importantly, how to actually achieve it.

Rachel reveals the complete content planning system her agency uses with clients, from the initial brainstorming session to publication. You'll learn how to shift from reactive posting to strategic planning, which tools make the biggest difference (including free options), and why having processes in place isn't boring—it's the secret to sustainable growth.

Key takeaways include:

• The exact workflow for planning content from ideation to publication
• How to break down content creation so it doesn't feel overwhelming
• Why strategy and planning are both necessary (and what the difference actually is)
• Tools for small teams vs. larger organizations
• How to balance pre-planned content with trending opportunities
• The one thing you can do today if you're currently inconsistent

Whether you're a solo entrepreneur managing your own social media or leading a marketing team, this episode gives you the blueprint for building a content system that works. Because, as Rachel says, consistency isn't about perfection—it's about preparation.

Ready to stop winging it and start working it? This episode is your roadmap.

Learn more about our consulting bootcamps: https://strellasocialmedia.com/social-media-bootcamp/