Does the word "SEO" make you want to hide under your desk? In this episode of Less Panic, More Disco, Carly Cowell breaks down the often-dull world of keywords and search engine optimization1. She shares how to use these strategic tools with creative "flare" to ensure you don’t just get views, but actual engagement and connection.

Carly explores the shift in how people find content today, treating social media platforms more like search engines than ever before. Learn how to stop playing it "safe" with your strategy and start putting your unique stamp on everything you create.

What’s inside this episode:

• Social Media as a Search Engine: Why platforms like TikTok and Instagram are the new Google and how to research what your audience is actually looking for.
• The "Flair" Factor: Why keywords alone aren't enough—you need personal branding and uniqueness to stand out in a crowded market.
• Beyond Hashtags: A look at why keywords in your captions, videos, and titles are currently more effective than traditional hashtag lists.
• Real-Time Relevance: How to use trending topics (like the Eras Tour) to create content that hits in the moment while staying strategic.
• A Practical Case Study: Carly uses a "mobile dog groomer" example to show how to take local keywords and turn them into a creative strategy that builds community.

Key Takeaway:

Connect with Carly:

If you're ready to add some flair to your strategy but aren't sure where to start, connect with Carly on Instagram. Don’t forget to check the show notes for links and resources to help your soulful business show up authentically.

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