Performance coach Chris Martin is shaping the performance environment in sport. Theming is his thing, he devises emotionally engaging themes that the performance staff then integrate into their preparation.

Chris has worked with the Argentinian Pumas in world rugby, golf and has now caught the eye of some of football’s brightest coaches in the U.K.

Lear more about VSI here www.vsiee.com

We’re back with Season 2 of the VSI Sporting Directors' Podcast delivered in a new and immersive format.

This season, we move beyond conversation into real-world scenarios shaping football and sport. Each episode will tackle live issues that today’s leaders are navigating; tested, debated, and challenged from multiple perspectives.

Expect competitive debate, contrasting opinions, and insights that expose the raw realities of leadership in sport.

Unfiltered. Immersive. Real.

The VSI pod was joined by Lincoln City's CEO Liam Sculley and Chief Growth and Innovation Officer, Jason Futers.

In an era when clubs across the football pyramid are challenged to find and sustain revenue streams, The Red Imps join just Barcelona and Eintracht Frankfurt in creating a new role focussed on innovation and growth.

Liam and Jason explain how Lincoln City work alongside their community along with their aspirations to be a sustainable and successful football club

Delegates on VSI executive education programmes have been from world leading sports organisations, such as The Premier League, The RFU, Premiership Rugby, The ECB, Manchester City, Manchester United, Liverpool FC, Inter Miami FC, MLS, FIFA, and many more global sporting organisations.

As professional sport is moving into a new era of financial sustainability and governance around the globe, there has never been a greater time to develop strategic and operational leaders fit for purpose int he modern world.

VSI Executive Education is behind the world’s first MSc in Sports Directorship and MBA of a Sports Organisation programmes. Pioneering tomorrow's leaders in sport. For more information, visit www.vsiee.com