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VTEX Live

VTEX Live

Written by: VTEX
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About this listen

 Forget shiny decks and safe opinions. VTEX Live is where bold leaders say what everyone else is too scared to. Hosted by the fearless voices behind VTEX, this podcast dives headfirst into the real stories of digital transformation, unfiltered and unapologetically practical. You’ll hear from rebel CIOs, renegade architects, and strategic misfits who’ve scaled composable commerce and AI, without burning millions or waiting 18 months to launch. We’re here to expose the industry myths, unpack the chaos behind smooth digital rollouts, and spotlight the leaders building agile, AI-powered ecosystems, faster, leaner, and smarter than the “best of breed” cult would ever admit. No vendor worship. No buzzword soup. Just bold insights, battle-tested strategies, and the future of commerce, delivered straight from the front lines. If you’re leading transformation, scaling platforms, or just sick of expensive tech that doesn’t deliver, this is your coup.Copyrights © 2025 All Rights Reserved by VTEX Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Building Trust in the Age of Agentic AI: Sucharita Kodali on the Future of Retail Intelligence

    Building Trust in the Age of Agentic AI: Sucharita Kodali on the Future of Retail Intelligence
    Nov 24 2025
    From the shop floor to the analyst’s desk, Sucharita Kodali, Vice President and Principal Analyst at Forrester Research, has spent over twenty years studying how technology reshapes retail. Her experience spans big-box brands, startups, and global marketplaces, giving her a front-row seat to how data, automation, and consumer trust define modern commerce. In this episode of VTEX Live, Sucharita joins Santiago Naranjo, Chief Revenue Officer of VTEX, to unpack the real story behind AI in retail. She explains how machine learning has quietly powered the industry for decades, what separates generative tools from truly agentic systems, and why trust, not algorithms, remains the hardest challenge. Together, they explore practical use cases, the slow journey toward autonomous decision-making, and how human oversight still anchors innovation in commerce. If you’ve been trying to understand where AI truly meets retail reality, this conversation delivers clarity, depth, and direction for leaders ready to build technology on a foundation of trust.
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    23 mins
  • Bridging Cultures to Scale Global Commerce with Daniela Jurado Jabba

    Bridging Cultures to Scale Global Commerce with Daniela Jurado Jabba
    Nov 11 2025
    From Colombia to Brazil, Europe, and now New York, Daniela Jurado Jabba’s career maps the evolution of VTEX into a global commerce leader. As Executive Vice President for North America, Daniela has spent the past decade building regional teams, opening new markets, and helping retailers and brands adapt to the new era of unified commerce. In this episode of VTEX Live, host Santiago Naranjo, Chief Revenue Officer at VTEX, sits down with Daniela to explore how local insight, operational efficiency, and customer retention are defining the next chapter of commerce innovation in North America. They discuss the contrast between European and U.S. markets, why customer trust and delivery experience matter more than ever, and how flexible, composable architectures help retailers scale faster and smarter. This episode offers real-world strategies for growth, resilience, and customer loyalty in modern commerce for anyone building globally while thinking locally.
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    23 mins
  • Brewing Up B2B Success: Lessons from Jamie Golde’s Career Journey

    Brewing Up B2B Success: Lessons from Jamie Golde’s Career Journey
    Oct 21 2025
    From Best Buy to Radisson Hotels to leading ecommerce at RahrBSG, Jamie Golde, Director of Ecommerce at RahrBSG, has seen the digital commerce revolution from every angle. Today, she’s helping transform a traditionally offline, relationship-driven B2B industry into an efficient, customer-first digital experience. In this episode of VTEX Live, Jamie joins Santiago Naranjo to share how B2B commerce is evolving beyond spreadsheets and handshakes, why choosing VTEX meant choosing partnership over “one-size-fits-all” platforms, and the lessons she brought from scaling ecommerce at Best Buy during the rise of Amazon. She also reflects on the challenges of being a woman leader in a male-dominated industry, the importance of confidence and curiosity, and what it will take for VTEX to scale its presence in North America. “If you’ve ever wondered what it takes to modernize B2B commerce, this episode shows why partnership, adaptability, and trust make all the difference
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    21 mins
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