HBX Group sits in the middle of one of the most complex customer service chains in travel. A single issue can span a traveller, a travel agent, a global booking platform and a hotel on the other side of the world.

In this episode, we explore how HBX Group is leveraging artificial intelligence to transform its global customer service operations with Xavier Godoy Moya, Customer Experience & Automation Director, and Adam Tinsley, Global Customer Service Director.

We break down how HBX uses AI-driven classification to triage hundreds of thousands of monthly cases across voice, chat, email and ticketing systems. The team explains how generative models replaced traditional intent-matching systems, enabling accurate routing across more than 70 case types while supporting deterministic safeguards required at operational scale.

Adam and Xavier share results across several key use cases, including an AI classification system that accurately categorises customer inquiries into 70 different intents, automated handling of common requests such as booking confirmations and cancellations, and an innovative workflow that can automatically communicate with hotels on behalf of agents. Their real-time translation solution has enabled 24/7 service across 13 languages, dramatically expanding their global support capabilities.

We also discuss their approach to agent training, which includes an AI simulation system that lets new staff practice handling customer conversations at varying levels of difficulty before taking real calls.

The episode closes with measured business outcomes, including faster case resolution, growing automation rates, operational insights unlocked through AI-native reporting and the next wave of experimentation around sentiment-aware routing and more adaptive voice experiences.

Find out more about HBX Group: https://www.hbxgroup.com

Follow Kane Simms on LinkedIn: https://www.linkedin.com/in/kanesimms

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From IVRs to multimodal AI experiences, the hardest problems are rarely technical.

In this episode, we dive into the evolving landscape of conversational AI and enterprise automation with Anne Cantera, Senior Product Designer at Optimum. With extensive experience in transforming traditional IVR systems into conversational interfaces, Anne shares valuable insights on the practical implementation of AI in customer service environments.

We explore the concept of 'hybrid architecture' in AI implementation, discussing how combining rule-based automation with generative AI often provides the optimal solution for enterprise needs. Anne explains how her team strategically deploys generative AI in low-risk scenarios while maintaining deterministic approaches where precision is critical, particularly in their recently launched NLU routing system.

The conversation also covers the importance of customer-centric design in AI implementations, with Anne emphasising that the ultimate goal should be making experiences simpler for customers rather than focusing solely on containment metrics. We discuss how different industries approach AI adoption based on their risk profiles and how businesses are navigating the challenges of integrating new technologies with legacy systems.

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AI has moved from pilot projects to boardroom urgency. Companies feel the pressure to act, hire, and keep up. Many start with tools or chase a single unicorn hire. Chris Morrow, Founder of Digitalent, explains why this approach fails and why the real battle is for people who can drive transformation, culture change and long-term value.

In this episode, Chris draws on two decades of experience in tech recruitment and his work with VC-backed startups, global enterprises, and governments. He breaks down why AI hiring is unlike any previous talent cycle. Roles are ill-defined, expectations are inflated, and the best candidates command eye-watering compensation, especially in the US. He describes the AI talent market as an arms race, with startups, big tech and even nations competing for the same small pool of elite engineers and researchers.

The conversation goes beyond salaries and job titles. Chris shares what AI-ready companies do differently, why small proof-point projects matter more than grand 18-month programmes and how misuse of AI can kill belief internally before value is ever realised.

The episode also explores the global picture. The US surge in AI investment and talent density. The UK experiences brain drain and risk-averse capital. Australia’s early-stage market. Chris offers a blunt assessment of government readiness, education systems and why countries that fail to treat AI as a productivity and talent priority will fall behind.

This is the ultimate episode on the AI talent war, covering what companies should fix before hiring, which roles actually matter, how the best teams are built, and why the next decade will reward organisations that treat AI as a people-and-change challenge first and a technology problem second.

Check out Digitalent: https://digitalent.agency

Connect with Chris on LinkedIn: https://www.linkedin.com/in/chrismorrow/

Discover UKAI: https://ukai.co/

Follow Kane Simms on LinkedIn: https://www.linkedin.com/in/kanesimms

Take our updated AI Maturity Assessment: https://vuxworld.typeform.com/to/a26bf9Rr?utm_source=podcast&utm_medium=audio&utm_campaign=vuxconsulting25

Subscribe to VUX World: https://vuxworld.typeform.com/to/Qlo5aaeW

Subscribe to The AI Ultimatum Substack: https://open.substack.com/pub/kanesimms

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