If you’re in the game of selling to the affluent, you’ve probably noticed something—these clients don’t rush. They don’t impulse-buy mansions, multi-million-dollar portfolios, or high-ticket consulting. Instead, they take their time, do their homework, and test you long before they trust you.

And that’s where most professionals blow it. They expect quick wins, fast closes, and immediate decisions. But here’s the hard truth: the high-net-worth world doesn’t operate on your timeline. It operates on theirs.

✅ Why wealthy clients delay decisions—and how to work with their pace, not against it

✅ The biggest mistake professionals make when selling to the affluent (and how to avoid it)

✅ How to position yourself as the obvious choice so when they’re ready, they choose you

✅ Tactical strategies for staying top of mind without being pushy

If you’re serious about attracting high-net-worth clients, mastering patience and positioning is non-negotiable. This episode will show you how to do it right.

Make sure to visit https://mark-satterfield.mykajabi.com/the-velvet-rope-playbook-podcast to get notified when I drop new episodes and claim a FREE copy of my Amazon #1 Best Selling book: The Affluent Marketing Blueprint

What keeps so many professionals stuck in the same cycle—serving the same clients at the same price points, year after year? It’s not skill. It’s not even a lack of opportunity. It’s fear. Specifically, the fear of alienating existing clients if they shift their business upmarket.

Today, I’m sharing the story of Maxie "Measure Twice" Maloney, a talented tailor who had all the skills but none of the confidence to raise his prices—until a high-rolling tycoon showed him the real cost of playing small.

If you’ve ever hesitated to upgrade your business because you’re afraid of leaving your current clients behind, this episode is for you.

🔑 What You’ll Learn in This Episode:

✅ The hidden fear that keeps professionals stuck at the same price points

✅ How Maxie’s reluctance to go upmarket nearly cost him everything

✅ The moment he realized playing small was a losing game

✅ Why your ideal clients aren’t worried about price—they’re looking for value

Here's some additional food for thought

You ever wonder why some people always seem to get the high-end clients?

It’s not because they’re better than you.

It’s because people trust them instantly.

That’s influence. And without it, you’re stuck trying to “prove yourself” to every client who walks through the door. You’re negotiating, explaining, justifying… instead of just being the obvious choice.

Here’s the fix: learn how to build influence.

When you do, the whole game changes. Clients will trust you faster, say yes easier, and pay more—without hesitation.

Here’s how to make it happen:

👉 Build Influence That Attracts Wealthy Clients

Mark

#VelvetRopePodcast #LuxuryMarketing #HighTicketSales #WealthyClients #AffluentMarketing #SellingExclusivity #LuxurySales #StorySelling #ExclusiveBrands#ClientExperience #HighTouchBusiness #SalesStrategies

magine you’re at an exclusive art auction, standing beside a billionaire who is bidding $25 million on a painting. What’s really driving the purchase? Is it logic? A calculated investment? Or is it something deeper—an emotional trigger that even the buyer himself might not fully articulate?

Affluent clients do not make purchasing decisions the way the average consumer does. They aren’t swayed by price comparisons or traditional marketing tactics. Instead, their choices are deeply emotional, shaped by exclusivity, reputation, and trust. They buy based on desire, status, belonging, and legacy—only justifying their decisions with logic afterward.

In this episode, we explore:

✅ Why emotion—not logic—drives ultra-wealthy purchasing behavior

✅ How high-net-worth clients justify their decisions post-purchase

✅ The power of storytelling in luxury sales, featuring the case of James, a hedge fund manager who bought a second home in Aspen—not because of the specs, but because of the lifestyle it promised

If you want to attract and close affluent clients, you need to understand how they think. This episode will show you how.

Make sure to visit https://mark-satterfield.mykajabi.com/the-velvet-rope-playbook-podcast to get notified when I drop new episodes and claim a FREE copy of my Amazon #1 Best Selling book: The Affluent Marketing Blueprint

#VelvetRopePodcast #LuxuryMarketing #HighTicketSales #WealthyClients #AffluentMarketing #SellingExclusivity #LuxurySales #StorySelling #ExclusiveBrands#ClientExperience #HighTouchBusiness #SalesStrategies