In this podcast episode, Jamie Knight interviews Roland Osage, a Bay Area Realtor and TikTok influencer, discussing his journey into real estate, the impact of social media on his business, and strategies for creating engaging video content. Roland shares insights on the Bay Area real estate market, the importance of unique home tours, and how he effectively schedules appointments for filming. He emphasizes the significance of consistency in content creation and the balance between social media outreach and traditional referrals. The conversation concludes with advice for struggling agents looking to reignite their passion and success in the industry.

Connect with Roland on Instagram: https://www.instagram.com/roland_osage

Connect with Roland on TikTok: https://www.instagram.com/roland_osage

Connect with Jamie: www.Calendly.com/JamieKnight

Follow The POD On Instagram: https://www.Instagram.com/REALSOUTHAGENTS

Follow The POD On YouTube: www.YouTube.com/@REALSOUTHAGENTS

How REAL Looks In Louisiana: https://youtu.be/x8N8qJB9ES8?si=EujYhrH6YDKVsPDN

Takeaways

Roland bought his first home at 19, which sparked his interest in real estate.

He started in real estate by shadowing a loan modifier who flipped houses.

TikTok became a key platform for Roland to showcase unique home tours.

Mid-form content on TikTok allows for more in-depth home tours.

Authenticity in video content is more engaging than polished productions.

Selecting interesting homes is crucial for attracting viewers.

Efficient scheduling of home tours maximizes content creation.

Consistency in posting is vital for maintaining audience engagement.

Understanding audience demographics helps tailor content effectively.

Balancing social media efforts with traditional referrals is essential for success.

Chapters

00:00 Introduction to Real Estate Journey

01:00 From Barber to Realtor: Roland's Backstory

03:07 Understanding the Bay Area Real Estate Market

04:51 Leveraging TikTok for Real Estate Marketing

08:42 Creating Engaging Mid-Form Content

10:59 The Art of Voiceovers in Home Tours

13:58 Selecting Homes for Video Content

16:43 Efficient Appointment Scheduling for Filming

19:04 Setting Goals for Video Production

19:10 Consistency in Content Creation

21:05 Adapting Video Styles Across Platforms

22:53 Emerging Features and Trends in Social Media

23:45 Understanding Audience Demographics

24:44 Lead Generation Strategies on Social Media

25:56 Streamlining Client Outreach and Engagement

27:19 Analyzing Lead Flow and Business Sources

28:30 The Importance of Referrals in Real Estate

30:51 Advice for Struggling Agents

32:50 The Power of Passion and Consistency

Keywords

real estate, TikTok, video marketing, Bay Area, home tours, social media, lead generation, realtor tips, audience engagement, real estate referrals, vertical home tours, TikTok Home Tours, REAL broker Louisiana, REAL Broker California