What if the most powerful leadership lessons start long before your first title? We sit down with Sumi Shukla, VP of Global Marketing at Riverbed, to explore how immigrant roots, blended cultures, and early responsibility shape a career built on resilience, fairness, and authenticity. Sumi’s story moves from a childhood balancing identity in a predominantly white town to leading global teams across field marketing, ABM, partners, and digital. Along the way, she learned to trade control for trust, to define outcomes clearly, and to give people the space to deliver in their own way.

We get into the big tension leaders face: courage versus perfection. Sumi argues that fearless presence beats “flawless” execution when it carries substance—evidence, iteration, and accountability. She shares concrete examples from marketing, including how her team launched ambitious account‑based marketing programmes, read the data honestly, then made the tough call to scale back and reinvest where results were strongest. You’ll hear how to normalise experimentation without recklessness, drop sunk costs without leaving gaps, and build a culture where learning is a habit, not a post‑mortem.

Mentors and representation play a central role here. Sumi highlights the impact of formidable female leaders early in her career and the insights from her Global Voices of Leadership: Women Who Inspire series—stories of resilience, unconventional paths, and sponsors who opened doors. Together we map a practical leadership playbook: be clear on the outcome, be consistent and fair, lead from the front or the back as needed, and stay humble because you might be wrong. We close with a simple, moving question about legacy - what remains when titles fade - and why the answer should guide how we show up at work and at home.

If this conversation resonates, follow the show, share it with a colleague who’s growing a team, and leave a quick review to help others find these leadership stories. Your feedback shapes what we explore next.

Don't miss the "Virtually Anything Goes" question at the end, where Lev faces Sumi's unscripted question for the first time!

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Sumi Shukla is the VP of Global Marketing, at Riverbed Technology, where she leads all field marketing teams, ABM, Partner and Alliances, and Digital marketing. Sumi has 25 years of experience working in Tech Marketing, having spent over 10 years working at Cisco and having now been with Riverbed Technology since 2016. If that wasn't enough, Sumi is also a strong advocate for Women in Tech and has established the “Women at Riverbed EMEA” initiative.

Connect with Sumi Shukla on Linkedin: https://www.linkedin.com/in/sumi-shukla/

Lev Cribb is the Founder and Managing Director of Made To See, a UK-based Video and Livestreaming Agency, specialising in the strategic and tactical use of video across B2B organisations. Lev is also the host of the Virtually Anything Goes podcast.

Connect with Lev Cribb on Linkedin: https://www.linkedin.com/in/levcribb/

For more information, content, and podcast episodes go to https://www.madetosee.com or our YouTube channel @madetoseemedia ​

Leadership gets real when you stop chasing titles and start creating willing followers. That’s the heart of our conversation with Anna Lämber, VP of EMEA Marketing at AVEVA, whose career stretches from HP to ServiceNow’s hypergrowth years and into board work and executive coaching. We dig into the practices that actually move careers forward, such as writing goals, prioritising outcomes over hours, and leading with empathy and accountability, while staying honest about the hard parts.

Anna shares how working full-time while studying taught her that effort isn’t the same as impact, and why she still writes down goals with weekly and quarterly check‑ins. We explore how to reframe failure as a trial run, a source of data that sharpens judgment and builds resilience. From the inside of a company growing 40–60% year over year, Anna explains how to stay adaptable, create clarity without a perfect playbook, and scale through cross‑functional teams across sales, pre‑sales, partners and customer outcomes.

We also talk about the traits that don’t get enough airtime: active listening, real presence and the discipline to hire for mindset over pedigree. Anna’s coaching stories show how belief and structure can turn curiosity into capability. She breaks down the difference between leadership and management, why authenticity conserves energy, and how daily movement, such as horse riding, Tabata, and long walks, keeps performance sustainable.

If you’re aiming for a promotion, building a team or resetting your path, this is a practical guide to intentional leadership, career development and high‑growth operating. Follow the show, share it with a colleague who’s ready for their next step, and leave a quick review to help others find these conversations

Anna Lämber is the Vice President of EMEA Marketing at leading industrial software company AVEVA. Anna started her career in Marketing at Hewlett Packard where she spent 8 years, before moving too TrendMicro where she also spent 8 years. In 2015, Anna joined ServiceNow in 2015 where she led the EMEA North Marketing function until 2024 during ServiceNow’s meteoric growth.

Connect with Anna Lämber on Linkedin: https://www.linkedin.com/in/caktus/

Lev Cribb is the Founder and Managing Director of Made To See, a UK-based Video and Livestreaming Agency, specialising in the strategic and tactical use of video across B2B organisations. Lev is also the host of the Virtually Anything Goes podcast.

Connect with Lev Cribb on Linkedin: https://www.linkedin.com/in/levcribb/

For more information, content, and podcast episodes go to https://www.madetosee.com or our YouTube channel @madetoseemedia ​

In this episode of Virtually Anything Goes, we dive deep into the remarkable leadership journey of Chris Knerr, VP of Strategy (MedTech) at Veeva Systems, Chris is a leader whose path spans entrepreneurship, Fortune 500 executive roles, and a lifelong love of philosophy.

Chris shares how his early academic pursuit of philosophy shaped his thinking, his leadership style, and his ability to navigate complex human dynamics inside some of the world’s largest organizations. From his 14-year rise at Johnson & Johnson to building and exiting his own company to guiding digital transformation for global medtech leaders, Chris opens up about the turning points that defined his professional identity.

You’ll hear candid stories from inside high-stakes transformation programs, including the pivotal moments where mentors challenged him, encouraged him, or changed the course of his career with a single sentence. Chris reflects on the transition we all face when moving from individual contributor to leader: the moment you stop “knowing everything” and start empowering others who may know more than you. His honesty about fear, confidence, and learning to “lighten up” makes this one of the most relatable leadership conversations in the series.

We also explore the political realities of leadership, how to spot the difference between visionaries and survivors at senior levels, and the underestimated role of luck and timing in every success story. Chris brings a rare blend of philosophical depth and practical experience as he unpacks what leaders really need to understand about influence, organizational behavior, and decision-making under pressure.

Finally, the conversation shifts into AI, autonomy, and the future of leadership. Chris shares thoughtful, and sometimes provocative, insights on how algorithms shape human choice, what worries him most about invisible automation, and how leaders should prepare for a world where AI is embedded in every workflow.

If you’re a leader, aspiring leader, or simply fascinated by how people grow, decide, and influence at scale, this episode is a must-listen. Subscribe for more conversations that go beyond the surface.

Chris Knerr is the VP Technology Strategy (MedTech) at Veeva Systems.
He is a 20+ year multi-disciplinary Life Sciences industry veteran (Med Device, Pharma, Consumer OTC) driving change and key results in growth, operating leverage, differentiation and competitive position at enterprise scale; Chris is a former J&J VP, has founded and exited his own company, and his experience spans Fortune 50, management consulting, portfolio company, and tech start-ups.

Chris is also an industry thought leader and writer; Cornell MBA; frequent guest lecturer at Cornell MBA program in Digital Strategy & Strategic Brand/Product Immersions

Connect with Chris Knerr on Linkedin: https://www.linkedin.com/in/chrisknerr/


Lev Cribb is the Founder and Managing Director of Made To See, a UK-based Video and Livestreaming Agency, specialising in the strategic and tactical use of video across B2B organisations. Lev is also the host of the Virtually Anything Goes podcast.

Made To See: https://madetosee.com/

For more information, content, and podcast episodes go to https://www.madetosee.com or our YouTube channel ⁨@madetoseemedia⁩