Ever wonder why some people seem to get attention effortlessly but struggle to sell, while others quietly build profitable businesses with a much smaller audience?

That disconnect is not random. It is strategic.

In this solo episode, Jess breaks down how business challenges change based on what you sell and who you sell it to. She walks through why B2C creators often win at visibility and struggle with conversions, while B2B business owners fight harder for attention and convert more easily once trust is established.

This conversation reframes a lot of the frustration business owners carry around content, growth, and sales. It brings clarity to why your experience feels harder or slower and what to do about it without chasing the wrong metrics or copying strategies that were never designed for your business.

You will walk away with a clearer understanding of whether you actually have a visibility problem or a credibility problem and how to fix the right one.

00:00 Understanding the Visibility Struggle

00:55 The Difference Between B2C and B2B

02:12 Challenges of High Visibility Content

03:20 Navigating B2B Visibility and Conversion

04:53 Strategic Solutions for Visibility and Conversion

06:03 The Importance of Credibility

07:03 Final Thoughts and Takeaways