Your nonprofit could have $10,000 a month in free Google Ads, but most organizations miss this opportunity to recruit volunteers.

Marketing expert Clay Mansell joins Tobi Johnson to break down how to access Google Grants, target the right keywords, create landing pages that convert, and work effectively with your marketing team. You'll learn about Google Trends, keyword research, and how to stay compliant so you don't lose the grant.

If you're ready to stop guessing and start attracting volunteers through free advertising, this episode is your roadmap.

Full show notes: 221. How to Use a Google Grant to Recruit Volunteers with Clay Mansell

Google Grant to Recruit Volunteers – Episode Highlights

• [00:00]Introduction to Google Grants and Volunteerism
• [10:03] Understanding Google Grants and Their Benefits
• [19:47] Optimizing Google Ads for Nonprofits
• [24:59] Creating Effective Landing Pages for Volunteers
• [32:02] Collaboration Between Volunteer Managers and Marketing
• [43:55] Optimizing Google Ads for Volunteer Engagement
• [49:15]Understanding Audience Language in Marketing
• [52:30]Looking Ahead: Excitement for the Future

Helpful Links

• Volunteer Strategy Scorecard™
• Volunteer Nation Episode #059: 6 Must Have Strategies to Recruit Volunteers Using Your Website
• Volunteer Nation Episode #173: Is Your Volunteer Website Turning People Away?
• Google Grants
• Tech Soup
• Google Trends
• Mansell Media
• Find Clay on LinkedIn

Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause.

For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.

Advisory committees often tokenize community voices instead of empowering them. Cause consultant Breauna Dorelus shares how to design role‑specific, behavior‑based position descriptions that build equity, deepen participation, and repair power dynamics.

In this episode of the Volunteer Nation Podcast, you'll learn common pitfalls to avoid, how to move from transactional to relational engagement, and why self‑care and boundary setting matter for long‑term success. If you're ready to become a true community partner, this episode is for you.

Full show notes: 220. Impact Lab POV - Advisory Committees & Shared Power with Breauna Dorelus

Advisory Committees & Shared Power – Episode Highlights

• [00:00] Introduction to Advisory Committees
• [10:01] The Importance of Community Engagement
• [19:58] Misconceptions About Advisory Committees
• [29:49]Power Dynamics in Advisory Committees
• [39:53]The Role of Self-Care in Community Engagement
• [44:53] Navigating Nonprofit Challenges
• [49:25] Small Changes, Big Impacts
• [59:04] Building Relationships for Advisory Committees

Helpful Links

• Volunteer Strategy Scorecard™
• Volunteer Management Progress Report
• Volunteer Nation Episode #136: Getting Back to Neighboring with Breauna Dorelus
• Volunteer Nation Episode #126: 8 Ways to Empower, Not Rescue Nonprofit Employees & Volunteers
• Find Breauna on LinkedIn
• Connecting the Cause

Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause.

For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.

Strong volunteer‑staff relationships don't happen by accident. In this episode, volunteer management expert Corina Sadler shares how emotional intelligence, data tracking, and ongoing coaching can transform tension into teamwork.

You'll learn why volunteer‑staff relations are a long‑term strategic investment, how to mediate conflicts with compassion, and practical ways to build trust across your team. If you're ready to reduce burnout and boost collaboration, this episode is for you.

Improving Volunteer Staff Relations – Episode Highlights

• [00:00] Introduction to Volunteer and Staff Relations
• [09:02] The Role of Volunteer Staff Relations
• [15:02] Evolving Perspectives on Volunteer Management
• [21:03] The Need for Strong Volunteer-Staff Relationships
• [29:46] Matching Motivators: Staff and Volunteer Dynamics
• [36:58] Fact Finding: The Key to Resolving Conflicts
• [43:45] Mediation and Conflict Resolution Strategies
• [48:20] Thinking Long-Term in Volunteer Management
• [54:43] Final Thoughts on Volunteer Management

Helpful Links

• Volunteer Strategy Scorecard™
• Volunteer Management Progress Report
• Volunteer Nation Episode #191: Who is Ultimately Responsible for Your Org’s Volunteer Culture?
• Engage Journal
• Reflecting on 10 Years of the Volunteer Management Progress Report
• Find Corina on LinkedIn
• Full Show

Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause.

For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.