• SE04 E07 Remi Fuchs (CEO, Physician Endorsed)
    Dec 15 2025

    We're closing out the season with a wholesale special featuring Remi Fuchs, CEO of Physician Endorsed.

    Remi is based in the USA, so we've taken this episode online, but that didn't stop the great conversation we had surrounding how she's built a successful wholesale business. Remi tells us about the importance of trade shows, the challenges surrounding cash flow and how Wayflyer has helped take the company to the next level.

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    28 mins
  • SE04 EP06 Lune Martens (Founder, Monday Muse)
    Nov 21 2025

    Prepare to be inspired about how, with the right determination and passion, you can start and grow a successful brand!

    In this episode, we're chatting with Lune Martens, Founder of Skincare and Supplement brand, Monday Muse. Lune tells us about how she started the business, the ins and outs of the whitelabelling industry and why she decided Shopify was the eCom platform of choice.

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    53 mins
  • SE04 E05 Tariq Kazemi (Co-Founder & CEO, BLD BRO)
    Sep 16 2025

    Bald positivity is today's podcast message, brought to you by bald skincare brand BLD BRO's Co-Founder and CEO, Tariq Kazemi.

    In this week's episode, we chat about who the coolest bald guy in the world is, OOH advertising and how BLD BRO went from a community to leading and defining a skincare sector.

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    43 mins
  • SE04 E04 Jamie Smalley (CEO & Founder, Runderwear)
    Sep 2 2025

    Stick on your running shoes because this episode is fast-paced! Yeah, that was a poor attempt at a running joke because in this episode, we're joined by Jamie Smalley, CEO & Founder of the running clothing brand, Runderwear.

    Jamie lives and breathes running, and it truly shows in this episode. We chat about international expansion into SE Asian markets, supporting exciting endurance projects and the incredible community that they've helped to create.

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    38 mins
  • SE04 E03 Emma Holmes (eCommerce Lead, Mous)
    Aug 8 2025

    It's been a little while, but we're back with a bang... Emma Holmes, eCommerce Lead at protective accessories experts, Mous!

    And did I mention WTF?! O.G, Theo Burns will now be co-hosting again on the podcast? What a comeback!

    This episode has it all as Emma deep-dives into Mous' recent collab with the Mercedes F1 team, the company's phone case button controversies and which metrics eCommerce teams should be keeping an eye on.

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    49 mins
  • SE04 E02 Dan Hayward (Head of Operations, Candy Kittens)
    Feb 4 2025

    We've got a real treat lined up for our listeners with this sweet episode! (sorry for all the candy puns...).

    We were lucky enough to be invited into the Sweet Factory, HQ for the "No Nasties, All Good" sweet brand Candy Kittens, to chat with their Head of Operations Dan Hayward.

    Dan tells us all about Jamie Laing's incredible backstory on why he founded Candy Kittens, the operational challenges in growing the brand and why B-Corp is so important to them.

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    30 mins
  • SE04 E01 - Matt Henton (Head of eCommerce, Moss) Brad Houldsworth (Strategy Director, Remarkable Commerce)
    Jan 14 2025

    We've been called back for another scintillating season of the WTF?! Is Retail? Podcast and what's more sizzling than kicking off episode 1 with the legendary Moss!

    We're joined by Moss' Head of eCommerce, Matt Henton and Brad Houldsworth the Strategy Director at Remarkable Commerce. We chat about Moss' incredible heritage, why they teamed up with Remarkable and everything Black Friday 2024.

    Finally, a huge shoutout to our Season 4 sponsor, Kubix Media. Kubix are a Shopify agency and Shopify Plus partner that specialises in crafting beautiful and reliable websites. If you're a brand looking for Shopify services then head over to Kubixmedia.com.

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    39 mins
  • SE03 E07 - Jonathan Mulvany (Head of Operations UK & I, Cano Water)
    Oct 29 2024

    Quench your thirst with an insightful episode featuring Cano Water's Head of Operations, Jonathan Mulvany! You might have seen these beautiful cans of water taking over your local supermarket, bar or coworking space - we're going to be chatting about their incredible journey, why they've relocated production back to the UK and how they've got some of the biggest celebrities backing them!

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    39 mins