WTW: State Of Trades
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WTW: State Of Trades
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About this listen
Before we succumb to the holiday haze and commit to “circling back” to whatever’s left on our lists in 2026—Katie’s taking a beat to talk about the state of our industry trade outlets and organizations. Many of which have experienced layoffs, leadership transitions and expanded remits under scarce resources that will be further strained by subscription and membership losses coming from Omnicom’s acquisition of IPG. Former Adweek Brand + Sports Marketing Reporter and current Editor for Fourth Quarter by Stagwell Sport Beach, Jason Notte; Executive Comms + Agency Consultant, Suzanne McGee; and Ad Industry PR Consultant Graham Nolan join in to share reflections and what they think comms folks need to cement realistic expectations and rules of engagement to set everyone up for success in the new year.