WWE Netflix Deal EXPOSED: Bot Farms, Viewer Manipulation & The Truth Behind Raw's Streaming Numbers | Coach and Bro | January 15, 2026 | cover art

WWE Netflix Deal EXPOSED: Bot Farms, Viewer Manipulation & The Truth Behind Raw's Streaming Numbers | Coach and Bro | January 15, 2026 |

WWE Netflix Deal EXPOSED: Bot Farms, Viewer Manipulation & The Truth Behind Raw's Streaming Numbers | Coach and Bro | January 15, 2026 |

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 Full Podcast Summary/Notes (Timestamped) Opening Discussion: Netflix Viewership Concerns (0:00 - 15:30) The hosts dive into concerning WWE Raw viewership data on Netflix, revealing that Raw wasn't in the top 10 for five of the last six weeks of the year. Discussion centers around Netflix's two-minute viewing metric and allegations of potential bot farm manipulation to inflate numbers.

Key Points:

  • Netflix counts a "view" as just 2 minutes of watch time
  • Raw episodes are 2 hours 45 minutes long
  • Speculation about bot farms cycling every 2 minutes to maximize view counts
  • Financial incentives for WWE to manipulate streaming metrics
Netflix's Influence on WWE Programming (15:30 - 35:45) Analysis of how Netflix's advertising tier strategy is driving changes to WWE content structure and presentation. The hosts explain Netflix's three-tier system and why viewership numbers directly impact WWE's value proposition.

Key Points:

  • Netflix's ad-tier strategy requires high viewership numbers
  • WWE learning streaming audience behavior differs from traditional TV
  • Maximum show length restrictions being implemented
  • Impact on wrestler positioning and storyline development
Programming Changes and Match Limitations (35:45 - 55:20) Deep dive into WWE's new programming philosophy, including the revelation that nothing can exceed three hours and matches are being limited to five per show across different networks.

Key Points:

  • Bron Breakker's main event positioning at 1 hour 45 minutes into Raw
  • Five-match limit being applied to both ESPN and Netflix programming
  • Strategy to move bigger matches between Raw and SmackDown
  • Concerns about weekly content quality and storyline continuity
Content Quality and Nostalgia Discussion (55:20 - 70:10) Critical analysis of how modern WWE content compares to classic moments, with skepticism about whether current programming can match the entertainment value of legendary wrestling segments.

Key Points:

  • Comparison to classic Stone Cold beer truck segments
  • Discussion of Mick Foley's Hell in a Cell moment
  • Concerns about current storylines lacking memorable moments
  • Impact of corporate decision-making on creative content
Fan Engagement and Future Predictions (70:10 - 89:23) The hosts address fan concerns about Drew McIntyre's championship prospects and discuss potential scenarios that could frustrate the wrestling audience, while also promoting their interactive content and merchandise.

Key Points:

  • Drew McIntyre championship storyline speculation
  • Fan interaction through live streaming and social media
  • JCW merchandise and branding updates
  • Predictions about upcoming wrestling storylines and network decisions

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