In this episode of Wax and Whiskey, host Jaysee 'Bald Hearing Guy' Soto HAS, BC-HIS shares his journey into the world of social media marketing, emphasizing the importance of overcoming imposter syndrome and just starting to create content. He encourages listeners to utilize their smartphones and simple equipment to begin sharing their expertise, regardless of their industry. Jaysee discusses how social media can be a powerful lead generation tool, often more effective than traditional methods like Google ads. He reflects on his own experiences, highlighting the positive feedback he has received and the connections he has made through his online presence.

The conversation also delves into him emphasizes the significance of authenticity in content creation, urging listeners to be themselves and share their stories. By doing so, they can connect with their audience on a deeper level, ultimately leading to greater success in their respective fields. Jaysee wraps up the episode by reiterating the importance of taking action and not overthinking the process of getting on camera and sharing one's voice.

Today's Spirit: Makers Mark 46 french oaked

Keywords

audiology, hearing aids, bourbon, business ownership, patient stories, technology, healthcare, insurance, social media, personal journey, social media marketing, imposter syndrome, content creation, lead generation, bourbon tasting, Wax and Whiskey, entrepreneurship, authenticity, marketing tips

Pour a Glass, Tune In, Hear Better.

Pour a Glass, Tune In, Hear Better.

Disclaimer: This insanely long episode is mainly for our friends and family who are curious about what Mr. and Mrs. Bald Hearing Guy think about the Hearing Aid industry.

The "First Lady" of Hearing (and the Edit from Hell) 🥃👂

I finally convinced my wife, Grace, to be my first guest on Wax and Whiskey—and we had so much to say it almost broke the podcast! This episode took me forever to edit because once we start talking, we literally cannot stop. It was so intense I nearly retired my headphones in 2025, but the conversation was too good to leave on the cutting room floor.

In this episode, we’re peeling back the curtain on:

• Power Couple Dynamics: How we run a family business without losing our minds (mostly).
• The "Secret Sauce": Why being family-owned beats the corporate giants every time.
• Industry Truths: Navigating a female-driven industry and the tech that’s changing lives.
• Behind the Scenes: The passion, the chaos, and the whiskey that keeps it all moving.

We’re closing out the 2025 editing nightmare with a bang and taking the lessons into 2026. If you want to know what it’s really like to live, love, and work in the hearing world, this one is for you.

Today's Spirit: Elijah Craig small batch

Keywords

Audiology, hearing aids, bourbon, business ownership, patient stories, technology, healthcare, insurance, social media, personal journey.

Pour a Glass, Tune In, Hear Better.

In this heartfelt episode of Wax and Whiskey, Jaysee Soto expresses profound gratitude to the people who have shaped his life and career. He reflects on the importance of acknowledging mentors, friends, and family who have supported him throughout his journey as an entrepreneur in the audiology field. From his relationship with God to the influence of his parents and the unwavering support of his wife, Jaysee emphasizes the significance of giving thanks and recognizing those who have made a difference in our lives. He also highlights the importance of community and collaboration within the audiology profession, encouraging listeners to appreciate their own support systems and to express gratitude to those who have helped them along the way.

Today's Spirit: Willet Bourbon Small Batch

Keywords

audiology, hearing aids, bourbon, business ownership, patient stories, technology, healthcare, insurance, social media, personal journey

Pour a Glass, Tune In, Hear Better.