Wayfinder | Darion Lowenstein
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Wayfinder | Darion Lowenstein
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About this listen
In episode 8, Susan talks with Darion Lowenstein, a veteran game producer, marketer, and executive who has spent nearly three decades shipping hit titles and building publishing teams across console, mobile, and emerging platforms. He and Susan dig into what it actually takes to bring a game to market at scale, why marketing and publishing strategy matter as much as design, and how he approaches mentorship, leadership, and sustainability in an industry that is constantly shifting.
- (00:00) - Intro
- (01:20) - Meet Darion Lowenstein
- (04:49) - Darion's Journey into Games
- (09:05) - Taking Risk
- (13:41) - Life at Rockstar Games
- (23:11) - The Role of a Producer
- (25:27) - What Success Feels Like
- (27:17) - Recognizing the Time to Pivot
- (31:39) - Experimental and Controvertial
- (38:08) - Advocating for Games
- (39:20) - Diversity in Games
- (42:09) - Resilience Through Networking and Finding your Own Path
- (44:55) - How do you Define Yourself?
- (47:32) - Don't be a d*ck
- (50:08) - Where to find Darion
Guest Bio: Darion Lowenstein is a veteran gaming executive with 30 years of experience and 90+ shipped titles, contributing to $9B+ in revenue across major franchises like Pac-Man, Red Dead Revolver, Hogwarts Legacy, & NBA Jam at companies like Rockstar Games, EA, Activision, and Scopely. As CEO of Secret Code, he consults for top companies including Dr. Seuss, Warner Bros., PBS, and major studios and serves on the BAFTA Games Committee.
tiktok: darionl IG: darionl1
www.secretco.net
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