PRIME MEMBER EXCLUSIVE | 3 Months Free Trial

Auto-renews at INR 199/mo after 3 months. Cancel anytime. Offer ends 15 July, 2026.
The Quest cover art

The Quest

The Quest

Written by: Diksha Dutta
Listen for free

Growth stories from the people building AI. Conversations with the founders and growth leads behind the AI companies you're watching. How they found their first users. How they earned trust. How they're using AI itself to grow smarter and faster. Hosted by Diksha Dutta.Diksha Dutta Economics Marketing Marketing & Sales
Episodes
  • Marketers Are the New Engineers | Patrick Haede (Superscale)
    Jun 23 2026

    Patrick Haede is the CEO of Superscale, an AI platform that builds full paid ad campaigns from a single prompt. He has angel invested in more than twenty startups, including Lovable, and before this he ran a marketing agency.

    In this episode, Patrick argues that every business function is being rebuilt around agents, and that marketers are about to work the way engineers already do. One person, five to seven agents, with the human bringing the ideas and reviewing the output. He explains why he believes every ad you see will soon be AI generated, why that pressure is competitive rather than aesthetic, and his rule for staying relevant: estimate when AI will work, then cut that estimate in half. He also breaks down the playbook behind his last launch and the thesis behind his angel investments.

    The Quest. Growth stories from the people building AI.

    Listen at dikshadutta.com.


    Show More Show Less
    43 mins
  • AI Search Is Killing Clicks | Malte Landwehr, CPO/CMO at Peec AI
    Jun 2 2026

    Malte Landwehr is CPO and CMO at Peec AI, a Berlin startup tracking how brands show up inside ChatGPT, Claude, Gemini, and Perplexity. They're in the top 1% of fastest growing startups worldwide.

    Before this, Malte led a 40-person team at Idealo. He quit after a vacation in South Korea where he planned the entire trip without opening Google once.

    In this conversation, Malte argues that 5 to 20% of search traffic is already happening inside LLMs, that 60% of companies using AI content tools have already lost their visibility, and that clicks as a metric are dying. He also explains what he'd actually tell a founder who just raised 2 million dollars, and which AI search mistakes will cost companies the most over the next 2 to 3 years.

    The Quest. Growth stories from the people building AI.

    Listen at dikshadutta.com.


    Show More Show Less
    54 mins
  • Justin Vogel, CoFounder, Safary Club, on The Real Reason Founders Struggle to Hire Marketers in Web3
    Jul 22 2025

    In this episode of Web3 Quest, Diksha Dutta speaks with Justin Vogel, co-founder of Safary Club, the leading customer data platform built specifically for crypto teams.We dive deep into:

    • Justin’s journey from Web2 marketplaces to building a Web3 growth ecosystem
    • What it means to start anonymously and build a trusted personal brand in crypto
    • Why Web3 still struggles with data-driven marketing — and how to fix it
    • The myths founders believe about marketing hires
    • Why most crypto teams don’t actually need a CMO
    • How Safary Club became the go-to network for elite crypto marketers
    • The tools and mindset shifts needed to build trust and traction in Web3

    Whether you're a founder, marketer, or community builder, this episode offers an honest look at what it really takes to succeed in crypto growth.

    Show More Show Less
    54 mins
adbl_web_anon_alc_button_suppression_t1
No reviews yet