EP 49. Are you taking collagen, layering on hyaluronic acid, and investing in skincare—but still wondering what actually supports long-term skin health? In this episode, I am joined by Dr. Lily Shapiro, founder of ATIKA, a science-backed nutritional skin supplement, to talk about skin longevity, beauty supplements, and what it really means to support your skin from the inside out. Lily brings a unique perspective as a pharmacist, former Wall Street professional, and founder of a supplement brand built around the science of skin aging. We get into the truth about collagen supplements, the skin barrier, how oxidative stress impacts aging, and what consumers should look for before trusting any supplement label.

In this episode:

• The four-pillar framework for understanding what's actually driving your skin to age
• What most people get wrong about collagen supplements
• Why calling hyaluronic acid "hydrating" is technically incorrect and what it actually does for your skin
• The one antioxidant Lily says she'd take if she could only choose one supplement for the rest of her life
• How sun exposure, pollution, stress, alcohol, and sleep deprivation impact skin
• Why supplement dose, form, and third-party testing matter
• Red flags to look for when shopping for beauty and wellness supplements

Resources:

• Learn more about ATIKA: atikawellness.com
• Follow @atika.wellness on Instagram
• Read Lily's blog articles on astaxanthin, glutathione, and ceramides vs. hyaluronic acid at atikawellness.com
• Third-party supplement testing: ConsumerLab.com

Guest Bio

Lily Shapiro is the founder of ATIKA, a supplement brand focused on skin longevity and inside-out beauty. She holds a doctorate in pharmacy and spent years working on Wall Street before creating ATIKA. After entering her 40s and noticing changes in her own skin, Lily began researching the biological drivers of skin aging and developed a comprehensive approach centered on a 4-part framework: collagen integrity, antioxidant balance, lipid barrier support, and mitochondrial function. Today, she is helping consumers think beyond quick fixes and hero ingredients by bringing a more research-driven, systems-based approach to skin health.

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EP 48. What does it actually look like to build a multi-six-figure business, survive visa challenges as an immigrant founder, shut down a venture-backed startup — and come out the other side more aligned than ever? In this episode of Well Done, I am joined by Arjita Sethi, founder of New Founder School and Ayurvedic AI wellness platform Shaanti, to explore what happens when you stop chasing the hustle and start listening to your body. Arjita shares how she was doing wellness "right" but still burnt out; this led her to exploring a 5,000-year-old system that completely rewired how she approaches wellness, business, and motherhood.

In this episode:

• The surprising reason your wellness routine might actually be causing more stress, not less
• The 3 types of people who struggle most in entrepreneurship
• What Ayurveda reveals about your unique body type and how it changes everything from your workout to your peak productivity window
• The concept of "Life Synced Success" and how it helped Arjita double her revenue by doing less
• The one thing most ambitious women get wrong about work-life balance
• What your body is trying to tell you when it stops giving you clear signals
• Why reading fiction, not business books, could give you an edge
• How Shaanti, Arjita's AI wellness platform, uses Ayurveda to help people make more personalized wellness decisions

Resources:

• New Founder School: www.newfounderschool.com
• Shaanti (take the free Ayurvedic body type assessment): www.findshaanti.com
• Follow Arjita on Instagram: @arjitasethi
• Follow Shaanti on Instagram: @findshaanti
• Books mentioned:
  • Unscaled by Hemant Taneja
  • The Overstory by Richard Powers

Guest Bio

Arjita Sethi is a certified Ayurvedic health teacher, entrepreneur, and the founder of Shaanti, an AI-powered Ayurvedic wellness platform built for people who are tired of generic advice that was never designed for their body. After rebuilding her own health through Ayurvedic principles, she created Shaanti to make that same personalized guidance accessible to anyone, powered by AI. Arjita is also a Professor of Entrepreneurship at San Francisco State University and an advisory board member at the Nasdaq Entrepreneurial Center and Harvard Business Review. She lives by the principles she teaches and built Shaanti alone, as proof that ancient wisdom and modern technology belong together.

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EP 47. What does it actually look like when a woman has the career, the title, and the life — but is quietly falling apart inside? In this episode, I sit down with bestselling author, keynote speaker, and master certified coach Ginny Priem, who knows this story intimately because she lived it. After 20+ years in corporate leadership while surviving narcissistic abuse, Ginny rebuilt her life and turned her hardest season into her life's work. We get into the patterns that keep so many high-achieving women stuck — burnout, people-pleasing, self-abandonment, and toxic relationships — and she walks us through her signature 4-part UNSUBSCRIBE™ framework for reclaiming your time, energy, boundaries, and sense of self. If you've ever felt like you're doing everything "right" while running on empty, this one is for you.

In this episode:

• The hidden signs of burnout and chronic stress in high-achieving women
• Why people pleasing, perfectionism, and over-explaining can lead to self-abandonment
• How to recognize when your body is signaling that something is off
• A powerful mindset shift around boundaries, burnout, and changing your mind
• Ginny’s 4-part UNSUBSCRIBE™ framework and how it helps women let go with intention
• What narcissistic abuse can look like and why empathetic, successful women can be vulnerable to it
• How to rebuild self-trust and strengthen your intuition

Resources:

• Ginny Priem website
• Ginny's Book: Unsubscribe
• Follow Ginny Priem on YouTube, Instagram, LinkedIn, and Facebook

Guest Bio

Ginny Priem is a keynote speaker, TEDx presenter, and bestselling author focused on leadership, emotional intelligence, and sustainable success. With over 20 years in corporate leadership, she helps high-achievers move forward with clarity and intention through her signature UNSUBSCRIBE™ framework. Her podcast, UNSUBSCRIBE with Ginny Priem, has garnered more than 3 million YouTube views. She is the author of the #1 bestselling guided journal, I'm My Favorite, and the memoir You're My Favorite (A True Story), with her new book UNSUBSCRIBE: Why Letting Go Is the Secret to Getting Ahead set to expand her work. Learn more at ginnypriem.com

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