“People think the workout is going to fix their lives… The workout is the vehicle to something greater."

Why is it so difficult to build a reliable, predictable team of fitness instructors? In this episode, Laura sits down with industry veteran Shay Kostabi, co-founder of Fitcarma, to dismantle the myth that boutique fitness has an unfixable "people problem."

Shay shares her fascinating, non-linear path into fitness, rooted in a family of master artists and musicians. She opens up about the profound personal loss, her early days navigating the hyper-competitive New York City boutique boom at Flywheel and SoulCycle, and the lessons she learned from fitness icons.

Listeners will discover why workplace friction and unpredictable classes are almost always leadership and systems issues rather than employee issues. Shay explains why certifications are only designed to keep clients safe—not to teach your brand voice—and makes a compelling case for why every studio must implement rigorous, in-house training. She breaks down how to align your team under a singular vision, prevent high client churn, and remember that the workout is simply the vehicle for a much deeper human transformation. ​

"If we can’t be in a room together and move, the battle is lost."

How do you build a community so strong that students step in to care for one another? In this episode, Laura Munkholm welcomes Justin and Greg, the owners of Sol Seek Yoga, to discuss their unique path from corporate New York to West Coast wellness entrepreneurship. Justin and Greg reveal how they navigated the transition to taking over a studio just one year before the global pandemic, and why they believe focusing on a shared experience is more important than chasing a specific target demographic.

The conversation explores how they are intentionally combating the loneliness epidemic through radical kindness and unconventional programming. By hosting everything from community improv nights to strength training for an older population, they have created a culture where everyone from 20-somethings to 80-year-old hikers feels seen. Tune in to hear about the transition from McKinsey to the mat, the power of organic referrals, and how to walk the line as a business owner in polarizing times.

"It’s actually easier in a lot of ways to sell ten $3,000 tickets than it is to sell 200 memberships every month."

Whether you’re a veteran studio owner or a wellness leader dreaming of your first international getaway, this episode serves as your ultimate roadmap to the $400 billion retreat industry. Join Laura Munkholm as she sits down with Jen Russell, owner of Seattle’s Flight Room and a mastermind in the wellness space, to pull back the curtain on the “messy middle" of retreat planning.

Jen shares her unconventional journey from impulse-buying an aerial yoga studio to scaling a global retreat business, offering candid advice on how to avoid $5,000 mistakes and build high-profit experiences without burnout. From navigating the shifting travel habits of Gen Z to mastering the build the plane while flying it mentality, this conversation is packed with the logistical and mindset shifts needed to turn a passion for travel into a sustainable revenue stream.