You're posting every day. Creating reels. Engaging with comments. Chasing the algorithm. And yet... your client list isn't growing the way you hoped. Sound familiar?

James, host of the Wellness Center Creators podcast and founder of the Authority Plan, joins Anna and Kendall to reveal why the social media grind is burning out wellness practitioners—and what to do instead.

As James explains, "Most practitioners are stuck in what I call the social media hamster wheel... you're constantly creating content, posting, engaging, but you're not seeing the results that match the effort you're putting in." The problem isn't that social media doesn't work—it's that practitioners are using it backwards.

The conversation introduces a powerful alternative: building authority through strategic, SEO-optimized content that works for you 24/7. James shares how practitioners can create "pillar content" that establishes expertise while addressing the specific questions and concerns their ideal clients are already searching for online.

Instead of daily posts that disappear into the void, this approach creates evergreen content that continues attracting clients months and even years later. As James notes, wellness practitioners often resist this strategy because "it feels self-promotional... but really what you're doing is you're serving people."

If you're exhausted from the social media treadmill but don't know how else to attract clients, this episode offers a refreshing alternative that aligns with how wellness practitioners actually want to show up.

Get all the links, resources and show notes here: https://wellnesscentercreators.com

Listen to The Authority Plan Insider (https://theauthorityplan.com), a mini-series that will guide you through a simple system that will help you create a podcast that really delivers, that creates the impact that you want to make and lets you be in the driver's seat.

And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats

Sponsored by Jane App, Jane offers online booking, charting, scheduling, secure video and invoicing on one secure, beautifully designed system: https://jane.app/ Use code wellness1mo for a one-month grace period on your new Jane account.

They're a wonderful person. You genuinely enjoy their company. Your team likes them. But they're not performing in their role and it's affecting everyone. How do you fire someone when you actually like them as a human being?

Anna and Kendall tackle this emotionally complex situation with remarkable honesty, drawing from their own painful experiences. As Anna admits, "Kendall's a much better firer than me" – acknowledging that this is a skill most healthcare providers aren't naturally equipped with.

The key insight? As Anna explains: "You take yourself out of the equation. It's not about you. It's not about whether you're friends... It's simply, it's not a match for the company at this time." This reframe transforms a personal rejection into a business reality.

Kendall shares a critical tool – using a script: "Thanks for meeting today. I have some bad news. This is difficult for me... So I wrote some things out and I'm actually just going to read it." This approach protects both parties and keeps the conversation from devolving into an emotional negotiation.

The conversation also addresses the harsh reality of relationships post-termination. As Kendall notes: "Very rarely are they going to welcome or initiate a relationship forward." This is often the hardest part for practice owners who've found someone they genuinely like.

If you're avoiding a difficult termination because you like the person too much, this episode provides both the practical tools and emotional permission to do what needs to be done.

Get all the links, resources and show notes here: https://wellnesscentercreators.com

And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats

Sponsored by Jane App, Jane offers online booking, charting, scheduling, secure video and invoicing on one secure, beautifully designed system: https://jane.app/ Use code wellness1mo for a one-month grace period on your new Jane account.

Get all the links, resources and show notes here: https://wellnesscentercreators.com

Listen to The Authority Plan Insider (https://theauthorityplan.com), a mini-series that will guide you through a simple system that will help you create a podcast that really delivers, that creates the impact that you want to make and lets you be in the driver's seat.

And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats

Sponsored by Jane App, Jane offers online booking, charting, scheduling, secure video and invoicing on one secure, beautifully designed system: https://jane.app/ Use code wellness1mo for a one-month grace period on your new Jane account.

The question every practice owner dreads: What happens to my clinic when my personal life falls apart? When you're dealing with illness, family crisis, or parenting challenges that demand your full attention—how do you keep everything from crumbling?

Anna and Kendall tackle this vulnerable topic head-on, sharing wisdom from their own experiences navigating personal storms while running their practices. As Anna reflects on parenting teens: "It might involve more energy than originally anticipated from the baby years. Maybe I underestimated 13."

Kendall shares the foundational principle that shaped her entire practice structure: "From the beginning, set up the practice in a way that everyone could still be paid, even if I, in the beginning, wasn't seeing clients." This wasn't theoretical planning—it came from living with MS and understanding that stepping away isn't a possibility, it's an inevitability.

The hosts address the emotional weight of feeling like you're disappointing people when you need to step back. As Kendall notes, "It's okay to disappoint people... most of the time what I've received is take care of yourself, it's okay, we'll be fine." They emphasize that preemptive delegation, especially administrative support, is the critical first step in crisis-proofing your practice.

This episode offers both practical strategies and emotional permission to prioritize your wellbeing without letting your practice collapse.

Get all the links, resources and show notes here: https://wellnesscentercreators.com

And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats

Sponsored by Jane App, Jane offers online booking, charting, scheduling, secure video and invoicing on one secure, beautifully designed system: https://jane.app/ Use code wellness1mo for a one-month grace period on your new Jane account.

Get all the links, resources and show notes here: https://wellnesscentercreators.com

Listen to The Authority Plan Insider (https://theauthorityplan.com), a mini-series that will guide you through a simple system that will help you create a podcast that really delivers, that creates the impact that you want to make and lets you be in the driver's seat.

And for information regarding our upcoming retreat, go to: https://www.wellnesscentercreators.com/retreats

Sponsored by Jane App, Jane offers online booking, charting, scheduling, secure video and invoicing on one secure, beautifully designed system: https://jane.app/ Use code wellness1mo for a one-month grace period on your new Jane account.