What's the real difference between a memorable brand and a forgettable business?

Effective brand strategy.

In this episode of Maverick Culture, I talk with my friend Anneli Hansson, a brand strategist who's worked with companies ranging from small startups to giants like Coca-Cola, Levi's, and Volvo.

What I really love about Anneli isn't just her experience—it's how clearly and simply she explains things most people overcomplicate.

We talk about what a brand actually is, why companies need to slow down and define who they are before they try to sell anything, and how getting your brand right makes you stand out without having to compete on price.

Anneli shares the process she uses to help businesses find their identity, align their teams, and build a strategy that's real, not just nice words on a website.

We also get into why your brand isn't just what you say—it's how you show up, how you treat people, and how you make them feel.

If you're trying to build something people actually care about—this episode will help.

Connect with Anneli Hansson
Website: https://www.annelihansson.com/
Linkedin: https://www.linkedin.com/in/theannelihansson/
Instagram: https://www.instagram.com/theannelihansson/

Making entrepreneurs mavericks in a culture of mimics.

A maverick is someone who breaks away from conventional thinking or behavior to create their own way.

This whole podcast is centered around me having conversations with people I want to learn from regarding business, marketing, branding, leadership, and growth!

People that stand out to me as mavericks.

So feel free to join me as I grow into the maverick this culture needs.

Tahe's Website: https://www.maverickculture.com/

Tahe's Instagram: https://www.instagram.com/tahegovernor

Tahe's LinkedIn: https://www.linkedin.com/in/tahegovernor/

Tahe's email: tahe@maverickculture.com

Music Credit: @KrpticUnknown

#sales #selling #marketing #digitalmarketing #salesexpert #branding #business #entrepreneurship #businessowner #businessowners #personalbranding #salescoaching #salescoach #digitaladvertising #advertising #businessgrowth

Why is clear marketing communication so rare—even among the biggest brands in the world?

Eric Moore helps fix that.

He's worked with companies like Amazon and Microsoft to help them stop speaking in buzzwords and start speaking like humans. In this episode, we talk about how he got into this space, why he started publicly calling out landing pages online, and what it actually takes to create messaging that connects.

He'll tell you your copy is off—but not just to tear it down. He cares about helping people say what they really mean, and say it in a way others can actually hear.

We talk through the difference between being clever and being clear, how to take real feedback from the field and turn it into stronger messaging, and what it looks like to build communication frameworks that work for both your brand and your audience.

If you're running a business, leading a team, or just trying to say something that sticks—this episode is for you.

Connect with Eric Moore
Website: https://autopsymarketing.com/
Linkedin: https://www.linkedin.com/in/marketereric/

Making entrepreneurs mavericks in a culture of mimics.

A maverick is someone who breaks away from conventional thinking or behavior to create their own way.

This whole podcast is centered around me having conversations with people I want to learn from regarding business, marketing, branding, leadership, and growth!

People that stand out to me as mavericks.

So feel free to join me as I grow into the maverick this culture needs.

Tahe's Website: https://www.maverickculture.com/

Tahe's Instagram: https://www.instagram.com/tahegovernor

Tahe's LinkedIn: https://www.linkedin.com/in/tahegovernor/

Tahe's email: tahe@maverickculture.com

Music Credit: @KrpticUnknown

#sales #selling #marketing #digitalmarketing #salesexpert #branding #business #entrepreneurship #businessowner #businessowners #personalbranding #salescoaching #salescoach #digitaladvertising #advertising #businessgrowth

What happens when a creative meets the technical—and builds a business out of both?

Julio Arango is what happens.

He runs a creative agency that specializes in web design, and he's been doing this for over 20 years.

What I really like about this conversation isn't just the strategy talk but the story behind the work.

Julio grew up with an artist mom and an engineer dad, and that mix had a major influence on what he does today. We talked through his journey from Panama to London to the U.S., what it was like building websites in the early 2000s, and how he ended up running a company with clients all over the world.

On top of that we discuss knowing when it's time to grow, how hard it is to hand things off, and why building a team doesn't mean giving up control. He also shared his take on AI, and how small business owners should approach assessing their website's effectiveness and getting one built.

If you're trying to figure out how to grow your business, how to get more from your website, or when it's time to stop doing it all yourself—this episode will help.

Connect with Julio Arango
Website: https://www.dancingpels.com/
Linkedin: https://www.linkedin.com/in/julio-arango/

Making entrepreneurs mavericks in a culture of mimics.

A maverick is someone who breaks away from conventional thinking or behavior to create their own way.

This whole podcast is centered around me having conversations with people I want to learn from regarding business, marketing, branding, leadership, and growth!

People that stand out to me as mavericks.

So feel free to join me as I grow into the maverick this culture needs.

Tahe's Website: https://www.maverickculture.com/

Tahe's Instagram: https://www.instagram.com/tahegovernor

Tahe's LinkedIn: https://www.linkedin.com/in/tahegovernor/

Tahe's email: tahe@maverickculture.com

Music Credit: @KrpticUnknown

#sales #selling #marketing #digitalmarketing #salesexpert #branding #business #entrepreneurship #businessowner #businessowners #personalbranding #salescoaching #salescoach #digitaladvertising #advertising #businessgrowth