There are so many people out there looking for what you have to offer, and identifying what kind of words that they use on the internet (google) to find you is important when crafting your offer.

In this episode I wanted to help you identify and figure out what your "dream customer" and target market are looking for in order to craft an irrisistable offer. 

To kind of give you an idea think about the style of searches:

• Informational: How, what, who, where, why, tutorial, guide, tips, ideas, etc
• Navigational: Website name, product name, service name, etc
• Transactional: best, top, compare, review, etc
• Commercial: Buy, order, cheap, [store name] in [city, location], price, coupon, et

As well as the "3 C's" of Searcher's Intent:

Content Type: Figure out the most dominant content type in the "Google Search" for your desired keyword. Are they blog posts, product pages, or landing pages? For example, if you search for “bacon bits,” you get blog posts or informational content. But if you search “buy bacon bits,” you get category pages and product pages in results. 

• Content Format: Next, note the format of the top results for a keyword. Notice if most of the results are tutorials, lists, comparisons, reviews, or some other content form. Going back to our example keyword “bacon bits,” almost all the results have recipe pages. 
• Content Angle: Looking at the top pages for what you "Google" helps to predict what searchers value most when they look up this keyword. For example, when you search for ‘buy a yacht,’ the search results are dominated by boats and yacht clubs.