Victoria Thain Gioia is the Co-Founder and CEO of Perelel, the first OBGYN-founded vitamin company offering doctor-formulated, research-backed supplements designed to meet the unique needs of women at every stage of their hormonal journey.

Before founding Perelel, Victoria worked in investment banking and private equity, then moved into finance and operating roles at The Honest Company, Olive and June, and Carbon38.

In 2018, while pregnant with her second child, she learned her daughter would be born with a cleft lip—often linked to nutritional deficiencies—despite taking all of the recommended vitamins. That experience led her to partner with OBGYN Dr. Banafsheh Bayati to bring real medical rigor to prenatal nutrition.

Perelel launched in 2020 as a direct answer to the one-size-fits-all model that had dominated women's healthcare for far too long.

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 Greg Davidson is the Co-Founder and CEO of Lalo, a modern baby and toddler brand built around the idea that new parents deserve better: better design, better guidance, and products that actually grow with their kids.

Greg's path to founding a baby brand is not what you'd expect. He came up through a series of fast-growing startups in sales and go-to-market roles at Elastic, Krossover, WayUp, and Artsy before co-founding Lalo in 2017 with his former WayUp colleague, Michael Wieder. Neither of them had kids at the time. His first child was born in 2020, just after officially launching the business in 2019 and right before a global pandemic. They were somehow still able to grow 400% that first year.

Lalo has since raised a $10.1 million series A, and expanded into Target, Babylist, Pottery Barn Kids and beyond. Greg is based in Miami and is a dad of three.

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Ross Goodhart is Co-CEO and a Founder of Jupiter—the new standard in dandruff care,
delivering clean, elevated, and seriously effective dandruff care products. He was born and
raised in Hawaii, and received his B.B.A from the University of Michigan School of Business in
2002, with an emphasis in Finance, Accounting and Entrepreneurship.
From 2002 to 2015, Ross worked in investment banking at Peter J. Solomon Company and
then private equity at Siguler Guff & Company, managing funds focused on consumer and
tech investments in emerging markets.

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