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What Gets Measured

What Gets Measured

Written by: NinjaCat
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What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts. Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; "what gets measured, gets managed." SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast © 2022, NinjaCat2025, NinjaCat Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Why Skills Beat Tools in AI
    Jan 27 2026

    AI tools are everywhere. Real adoption is scarce.

    In this episode of What Gets Measured, Jake Sanders and Jessica Graeser sit down with Ben Tasker, AI Workforce Development Strategist and Senior AI Strategist at National Grid, to unpack why so many AI initiatives stall—and what actually makes them stick. Ben shares lessons from building applied AI programs across healthcare, higher education, and large enterprises, including what it takes to prepare thousands of people for AI-enabled work.

    The conversation moves beyond tools into skills, systems thinking, trust, and learning cultures—and why AI strategy succeeds or fails at the human level.

    If you're a marketer, analytics leader, or operator trying to turn AI experimentation into measurable performance, this conversation will change how you think about readiness, risk, and real impact.

    SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-why-skills-beat-tools-in-ai

    🎧 Topics include:

    Why AI adoption is a human problem

    Skills vs. tools in AI strategy

    Augmentation, not replacement, for marketing teams

    Trust, learning, and AI at scale

    Cutting through AI hype to real value

    The future of AI recommendations and discoverability

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    31 mins
  • When Data, AI, and Decisions Meet
    Jan 13 2026

    Former CFO and AI educator Angeline Corvaglia explains why data isn't neutral—and how agencies can present AI and analytics insights responsibly and accurately.

    SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-when-data-ai-and-decisions-meet

    We cover:

    • how interpretation shows up even in finance

    • why AI makes data feel more certain than it really is

    • where bias enters training data (and why it's rarely visible)

    • how leaders decide what data actually matters

    • and what finance leaders really want from marketers

    © 2026, NinjaCat

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    38 mins
  • AI Only Works When The Fundamentals Work
    Dec 16 2025

    In this 100th episode of What Gets Measured, Jake and Jess revisit the clips from this year's standout conversations to uncover one powerful truth: AI only works when your fundamentals do. Hear insights from Mark Sirkin, Susan Walsh, Vanessa Liu, Cecilia Dones, Charlie de Thibault, and Mike Kaput on strategy, data quality, leadership, and the future of AI agents.

    SHOWPAGE: www.ninjacat.io/blog/ai-only-works-when-the-fundamentals-work

    © 2025, NinjaCat

    Show More Show Less
    11 mins
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