Wearables are no longer just fitness gadgets. They're becoming clinical-grade health tools, and healthcare has a lot to learn from that journey.

In this episode, we sit down with Marco Benitez, CEO and Founder of ROOK, to explore how wearable technology is transforming preventive care through real-world insights and patient engagement.

Watch the video version here.

We discuss:

• The evolution of wearables from fitness trackers to FDA-approved, clinical-grade tools
• Why accuracy, validation, and data quality are essential for healthcare adoption
• How continuous, 24/7 behavioral data reveals patterns linked to health and disease
• The role of data standardization in building trustworthy AI in healthcare
• What healthcare can learn from consumer engagement in fitness and longevity platforms
• How connecting fitness, health, and insurance can unlock real innovation in preventive care

This conversation is essential for healthcare executives, digital health leaders, payers, clinicians, and anyone thinking about the future of AI-driven, patient-centered care.

Connect with Marco on Linkedin at https://www.linkedin.com/in/marcobzg

Find Marco's work at https://www.tryrook.io

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The Digital Healthcare Experience is a hub to connect healthcare leaders and tech enthusiasts. Powered by Taylor Healthcare, this podcast is your gateway to the latest trends and breakthroughs in digital health. Learn more at taylor.com/digital-healthcare

About Us: Taylor Healthcare empowers healthcare organizations to thrive in the digital world. Our technology streamlines critical workflows such as procedural & surgical informed consent with patented mobile signature capture, ransomware downtime mitigation, patient engagement and more.

For more information, please visit imedhealth.com

The Digital Healthcare Experience Podcast:

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Produced by Naomi Schwimmer

Hosted by Chris Civitarese

Edited by Eli Banks

Music by Nicholas Bach