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We talk with Mike Ferreira about the moment a serious neck injury forced him to step out of his gym and finally build a business that works without him. We break down the skills, numbers, and leadership habits that turn a capped fitness business into a scalable machine while keeping family and real life in focus.
• building a “jail cell” by wearing every hat
• the emotional cost of missing family moments
• why desperation creates bad business decisions
• learning to ask better questions under pressure
• finding mentorship that simplifies gym business fundamentals
• using theory of constraints to diagnose bottlenecks
• tracking CAC and LTV like you track macros
• becoming a leader worth following through extreme ownership
• protecting relationships, health, and meaning with the five pillars
You can find us on the web at gymlaunch.com, and we love to hop on a call and have an honest conversation about whether we can help you or not

How To Reach Mike Ferreira:

Instagram: https://www.instagram.com/realmikef/

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Email: Jordan@Edwards.Consulting

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