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What If I Fail?

What If I Fail?

Written by: Alex Coward
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About this listen

This podcast is about what success looks like when you don't hide parts of yourself or lose yourself to it. It looks at the hidden costs of success, how success brings its own fears and how we can do it anyway.

© 2026 What If I Fail?
Economics Leadership Management & Leadership
Episodes
  • Who Are You if You're Not Struggling with Guests Nat & Cat
    May 1 2026

    We talk a lot about working harder, pushing more, doing better.

    But what if the real question is… why are you making it so hard in the first place?

    In this episode, I’m joined by Natalie Guyan and Catherine Lynch from Hustle ‘n’ Health, and this conversation goes everywhere in the best way. We dive into self-trust, identity, hormones, burnout, high performance, and the uncomfortable truth that a lot of us don’t actually know who we are without the struggle.

    We talk about:

    • Why self-trust isn’t just mindset, it’s physiological
    • The difference between hard work and high performance
    • How women have been conditioned to distrust their own bodies
    • Why “failure” is often just feedback (if you let it be)
    • The identity crisis that comes when things actually start working
    • And the question that might change everything: who are you if you’re not struggling?

    This isn’t a neat, polished, step-by-step episode.

    It’s a real conversation about what’s actually going on underneath the surface, and what it takes to build a life that feels as good as it looks.

    Connect with Nat & Cat:

    Instagram:

    https://www.instagram.com/hustle_n_health/ https://www.instagram.com/the_elite_performance_coach/

    Facebook:

    https://www.facebook.com/NatalieGuyan

    https://www.facebook.com/catherinelynch17

    Watch Natalie's TEDx Talk: https://www.youtube.com/watch?v=f8cdQlMkVUI

    Want to be inside the conversation rather than just observing it?
    The Actual Results Club and one-to-one coaching are linked below.

    Book a call

    The Actual Results Club

    1-1 Coaching Options

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    1 hr and 2 mins
  • Hiding in Plain Sight
    Apr 24 2026

    This one is personal. Really personal.

    It's the end of Q1. In 29 days I'm moving 270 miles from Scotland to Yorkshire. And in just a few days we hit 100 days without mum.

    I've been taking stock. And what I found when I looked honestly wasn't entirely comfortable.

    Because on the surface? I've kept going. I relaunched this podcast on video. I've released every episode on schedule. I spoke on stage six weeks after losing mum. The numbers are building. The momentum is real. I'm genuinely proud of what the last three months have looked like from the outside.

    But I've also been hiding in plain sight.

    I've been showing up as a thought leader, an educator, an influencer — and quietly not showing up as a business owner. I haven't been selling. I haven't been telling anyone why they should pay to work with me. I've been incredibly productive while avoiding the hardest questions.

    In this episode I talk about why that happens — and why it makes complete sense that it has. I talk about the idea that sanctuary can be found in structure, how that has genuinely held me together through the worst three months of my life, and how I've also managed to misappropriate it. To use the thing that saves my clients as a very sophisticated hiding place.

    Because not a single person would blame me for stepping back on sales while carrying this grief. But they're not the ones who suffer the consequences. I am.

    This episode is a public act of accountability. A moment of honest reflection at the end of a quarter that looked productive on the outside and had a quiet gap running through the middle of it.

    If you've ever kept going in a way that felt like forward motion but was actually a well-disguised shelter — this one is for you.

    ---

    In this episode:
    — Taking stock at the end of Q1 and what honest reflection actually looks like
    — The difference between genuine momentum and hiding in plain sight
    — Why sanctuary can be found in structure — and how structure can become the place you hide
    — The specific way grief depletes the resource that selling runs on
    — What keeping going really means when life is still very much life-ing
    — The question I'm asking myself going into Q2 — and the one I'm asking you

    ---

    Want to be inside the conversation rather than just observing it?
    The Actual Results Club and one-to-one coaching are linked below.

    Book a call

    The Actual Results Club

    1-1 Coaching Options



    #WhatIfIFail #BusinessPodcast #Entrepreneurship #Grief #Resilience #Accountability #PersonalBrand #BusinessOwner #Leadership

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    17 mins
  • Good Intentions aren't enough with Guest G Sabini-Roberts
    Apr 17 2026

    Alex is joined by G Sabini Roberts for a nuanced conversation about inclusion, advocacy, branding, public accountability and the fear of getting things wrong.

    They explore what it means to create genuinely safer spaces, why silence is rarely neutral, how to respond when you are called in or called out, and why curiosity matters more than getting everything perfect.

    Connect with G here:

    https://www.facebook.com/gsabiniroberts

    www.rainbowwise.co.uk/

    www.gsabiniroberts.com/

    G's book, "When Is A Women’s Group Not A Women’s Group?" can be downloaded here: https://brandingbyg.com/womens-group-ebook-download


    This podcast is a window into the conversations I have every week with the leaders I work with.

    If you want to be inside those conversations, not just observing them, why not book a call with me to discuss The Actual Results Club or my 1-1 work.

    Book a call

    The Actual Results Club

    1-1 Coaching Options

    Show More Show Less
    1 hr and 3 mins
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