What Is Influencer Marketing? Many Retail Marketers Don't Know.
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What Is Influencer Marketing? Many Retail Marketers Don't Know.
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About this listen
Influencer marketing involves celebrities getting paid big bucks to promote products on social media, right? Wrong, says influencer marketing expert and author Amanda Russell. Paying Kim Kardashian to take a selfie with your product may boost your reach, but it's not strategic. In this podcast, Amanda shares how retailers can do influencer marketing right and meet their unique business goals.
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