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What Were You Thinking?

What Were You Thinking?

Written by: Content Branded
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About this listen

What Were You Thinking? is a podcast where a brand or agency creative looks back at the creation of a single piece of branded content or campaign and blow-by-blow tells the story of what they were thinking when it was created. The podcast is a production of Content Branded learn more at www.contententbranded.com© 2024 What Were You Thinking? Art Economics Marketing Marketing & Sales
Episodes
  • What Were You Thinking? Podcast Trailer
    1 min
  • Biggest sports gadget's rise and crash
    Jun 22 2022

    Adam Selwyn wasn't meant to be an account executive. He admits it. His talents are best suited for a creative and strategy director. For his last assignment on the account side, he took over the communications of an upstart sports bracelet brand called Power Balance.

    Adam led the brand through a meteoric rise. He started by changing the narrative that culminated with a 5-page story in ESPN The Magazine's coveted "Bodies Issue."

    After 18 months of unbridled chaos, full of highs and lows, Power Balance's owner's "flew too close to the sun" and they crashed spectacularly.

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    20 mins
  • When you think like an outsider
    Jun 22 2022

    Getting into a creative groove is like a runner’s high... without the bad knees. So says Producer and Editor Ayser Salman. While editing the content series Pose: Identity, Family, Community, she achieved that feeling. But not before struggling to overcome her imposter syndrome anxieties.

    After editing at Miramax and The Weinstein Company for many years, Ayser took a leap of faith to become a freelancer. She was rewarded by working on the promotional series for the groundbreaking FX series, Pose.

    Tasked with a storytelling style vastly different than the bulk of her previous experience, Ayser leaned in to those differences and earned two Emmy nominations and a Clio award.

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    14 mins
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