If you've had the same performance conversation more than once, the problem probably isn't your employee—it's your management system. In this episode, we explore why conversations alone rarely change behavior, how leaders unintentionally train people to tolerate accountability, and what actually creates lasting performance improvement.

What You'll Learn in This Episode

• Why repeated coaching conversations often reinforce the behavior you're trying to stop.
• The leadership question that reveals what you're actually conditioning your team to do.
• How to create accountability through consistent actions instead of stronger words.

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Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.

About Ray:

→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.

→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.

→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com

→ Current Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.

→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com

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