What determines market share?
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What determines market share?
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About this listen
Of all the different methods that can be used to determine a retailers market share, which is the one that matters most. This Nanocast™ looks at a perceived and the actual method used to determine market share.
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Terminology
NMR = Nano and Micro Retailer - listen to this podcast to find out more about NMRs.
Merchandise Planner - Listen here to find out what merchandise planning is.
Book
The fundamentals of planning - a book on merchandise planning aimed at those wanting to understand what it is and how it fits into an organisation. Available to order on Amazon and in bookstores.
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