What is Third, First and Zero-Party Data?
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What is Third, First and Zero-Party Data?
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About this listen
This week, I received an email from Michael, who said, "I keep hearing about First, Third and now Zero Party Data; what does it all mean?"
We all know that data privacy is more important than ever for businesses in the hospitality industry, and a hot topic is the use of Third, First and Party Data.
So today, I want to shed some light on this topic to help you understand what each type of data is, how it's collected and why it's important.
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