What is Your White Whisky?
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.
Add to cart failed.
Please try again later
Add to wishlist failed.
Please try again later
Remove from wishlist failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
What is Your White Whisky?
-
Narrated by:
-
Written by:
About this listen
In this episode, we explore how Smirnoff turned vodka - an unknown spirit in 1930s America - into a global phenomenon by rebranding it as “white whisky.” It’s a story of revolution, resilience, and clever positioning, with a powerful lesson for anyone in sales: don’t push people too far, too fast. Meet them where they are, then guide them half a step forward. You’ll walk away with a practical exercise - the Half-Step Test- that helps you sharpen your pitch and connect more effectively with clients.
Links & Resources
- Learn more at showinguplearning.com
- Subscribe to access our full library of sales training modules and get free access to The 12 Traits Clients Trust Most.
- Every subscription funds a free scholarship for a young person through the Showing Up Foundation.
adbl_web_anon_alc_button_suppression_c
No reviews yet