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What makes a video game "immersive"?

What makes a video game "immersive"?

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Sara and Mike are back, and this time, we tackle video game immersion.

So, what makes games so immersive? Is it the story, ambiance, sound effects, world-building, or is it some trumped-up phrase overused by game execs? We cover what draws us into games and what - like a splinter - can ruin the experience entirely.

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