What’s In A Name? More Than You Might Think!
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What’s In A Name? More Than You Might Think!
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About this listen
If your bank has a long history with its moniker, it’s worth contemplating whether that name suits your future goals or desired identity. Consider this statistic: When you exclude the word “bank,” two out of three banks include these five words: state, first, national, trust, and savings. If you’re trying to differentiate in the market and your bank name uses one or more of these words, you face an uphill challenge.
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