When The Plan Stops Working: How To Pivot Without Starting Over cover art

When The Plan Stops Working: How To Pivot Without Starting Over

When The Plan Stops Working: How To Pivot Without Starting Over

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It's time to learn how to pivot without starting over when your initial, beautiful plan meets reality. Tonya Kubo and Gwen Bortner explore the classic trap of the sunk cost fallacy, which often causes leaders to resist necessary changes and dig in their heels. They also tackle the opposite extreme: the modern temptation to pivot too easily because of accessible technology, often leading to confusion and a lack of real plan. Drawing on uncomfortable, tactical examples—from addressing poor employee performance to navigating business model shifts—they clearly distinguish a minor adjustment from a major pivot. Listen for their best advice on how to stay grounded, keep your team aligned, and inform customers during any level of change.

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