S1 Ep8: When the Algo Lets You Spike the Football

What happens when your feed doesn’t just inform you—but hands you something to celebrate?

This week on Kill Your Algo, we run a live experiment: what happens when you deliberately retrain your feed with 20+ new follows? The result isn’t just new content—it’s a shift in tone, confidence, and what feels true.

We break down how algorithms don’t just show you information… they reinforce it.

From “spiking the football” moments to strange, unverified stories that feel important but lack confirmation, we test where signal ends and bias begins.

• A real-time experiment manipulating the algorithm
• How quickly your feed adapts—and what it prioritizes
• Why “spiking the football” content dominates engagement
• The feedback loop: liking → more of the same → stronger belief
• Stories that show up in your feed but nowhere else
• How different feeds create completely different realities

If your feed keeps making you feel right… how would you know if you’re wrong?

We decide the next experiment live on the show.

Want to participate?
Try this:

• Follow 15–25 accounts outside your normal viewpoint
• Engage (like, comment, watch) for 2–3 days
• Track what changes in your feed
• Notice what starts to feel “true”

Your feed isn’t neutral.
It’s trained—by you.

If this episode made you think differently about your feed, share it with someone who lives in a completely different one.

Kill your algo.